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God vs Satan Copywriting / Marketing / and Positioning

by Mark Andrews Banned
11 replies
God vs Satan Copywriting / Marketing / and Positioning

From a copywriting perspective, if you was to pitch for either one party or the other for maximum results, for maximum conversions using the power of the sword, the written word only...

...how would YOU pitch your side of the argument?

Smoking hot,


Mark Andrews
#copywriting #god #god satan copywriting #marketing #positioning #satan
  • Profile picture of the author marciayudkin
    Mark,

    This has actually been done over and over again in great literature, especially in stories/novels related to Faust or Dr. Faustus.

    No need to reinvent the devil's pitch.

    Marcia Yudkin
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    • Profile picture of the author Mark Andrews
      Banned
      On this forum it's never been done not solely from a copywriters perspective Marcia. Indeed, I doubt very highly the two sides have ever been explored from a copywriting perspective.

      Of course in literature it's been done over and over but unless it escaped your notice this isn't a literature forum, it's a copywriting forum.

      Hence why I posted this up here to see how copywriters, you know, people who write sales letters and sales copy would present their side of the case. As if this wasn't absolutely obvious.


      Mark Andrews
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  • Profile picture of the author draede
    Marcia, I think he just means it to be an exercise in copywriting, so that we all can get better through practice. Also, your book "6 steps to free publicity" has greatly helped me in my biz
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    • Profile picture of the author marciayudkin
      On this forum it's never been done not solely from a copywriters perspective Marcia. Indeed, I doubt very highly the two sides have ever been explored from a copywriting perspective.

      Of course in literature it's been done over and over but unless it escaped your notice this isn't a literature forum, it's a copywriting forum.
      My point is that if you actually take a look at the works I'm talking about, you will see the very same arguments the devil would make as a marketer today. Human nature hasn't changed. Of course the form and the language would be different. The content would not be.

      Anyone who thinks that literature has nothing to teach copywriters needs to have their head examined. I'm not saying that's your position. But your dismissal of my comment as irrelevant is quite misguided, I believe.

      Remember, copywriting is salesmanship in print, and many great works of literature have passages where the devil presents his strongest case explicitly as a salesman.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author max5ty
    Anyone else confused with all this?
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    • Profile picture of the author Mark Andrews
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      • Profile picture of the author max5ty
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    • Profile picture of the author TheSalesBooster
      Originally Posted by max5ty View Post

      Anyone else confused with all this?
      You'd think a copywriter would know a little something about keeping it simple.
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      • Profile picture of the author Mark Andrews
        Banned
        Originally Posted by TheSalesBooster View Post

        You'd think a copywriter would know a little something about keeping it simple.
        So why don't you give us an example
        of how you would teach this subject
        TSB?

        How would you position this?

        How would you personally go about
        teaching others about not only copy-
        writing but human emotion too, where
        it originated from, how it evolved etc?

        What would you use as your founda-
        tion to discuss this?


        Mark Andrews
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  • Profile picture of the author max5ty
    Well, I took "Satan's route" with post #6...apparently it got your attention.

    Doesn't take a lot of words does it?

    Seems you're pretty easy.
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  • Profile picture of the author Dorian1
    Banned
    What exactly are you asking? Just spit it out. It sounds interesting Mark, but what's your point?
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    • Profile picture of the author Mark Andrews
      Banned
      What's my point? The oldest stories in the world have been positioned by religion which has affected billions of people's emotions throughout the globe for eons.

      I'm interested to see how the copywriters here might represent God or the devil with their contrasting opposing points of view or positioning.

      Further, I'm interested to see what effect these two polarized contrasting opinions have had in shaping human emotion given the fact the bible is perhaps the best piece of sales copy ever sold.


      Mark Andrews
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  • Profile picture of the author Rich7
    A sales letter for God or for Satan through the door -- That I'd read.

    There was a Jehovah's Witnesses leaflet sitting on my friend's coffee table the other day. Apparently they'd been hammering on the door at an ungodly hour.

    It took me about 10 seconds to figure out what the first (ungrammatical) sentence on the leaflet was even trying to say.

    The Jehovahs might benefit if they got themselves a decent writer.

    But it's not sales letters from religious organisations I want to read. It's simply the creative ideas and insights in a sales letter from a good writer, selling me God or Satan.

    If I were doing this exercise, I'd want to do it properly, and I don't have time for that.

    But I think the exercise has wonderful potential to bring out the comedic / the absurd / thought-provoking stuff / ideas that'll connect and sell / interesting notions on human psychology and society / creativity.
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