Did Joe Vitale Actually Write This?

You might not like his 'Clickbank secret code if you don't like the secret stuff. Just a heads up;

No. Joe did not write that.

Another much more famous and well known copywriter wrote it.

My lips are sealed.

You'd be wise to put that in your swipe file.

#justsayin

David Garfinkel wrote this one? Frankly, I'm a little surprised if he did.

I mean it's alright but nothing special and like Mark Pescetti, upon reading every last word beginning to end and analyzing my own emotional responses to each turn of phrase used as one led to the next, I also didn't feel compelled to buy this come the end of the sales letter.

There's an adage, if something sounds too good to be true, it probably is.

Certainly he's put a lot of work into this to build on the curiosity angle. The lead in is okay structuring this in the way he has, building on the storyline, but far too many mentions of I this, I that and I something else scattered throughout the piece.

The part about Miss W just completely lost me, this part I felt was bordering on the laughably ridiculous. Wild positioning and completely scatter brained. Psychologically speaking it didn't float my boat in the slightest.

There just seems to be layer upon layer upon layer of the most extraordinary big promises, none stop talk of secrets hither and thither all over the place that I found myself questioning...

Is this guy thinking I the reader am really that stupid? It was almost insulting to read it this part.

I've no doubt there are some nuggets in the product on offer but I doubt, in fact I very highly doubt given the spiel in the copy itself that it lives up to the claims made.

The testimonials too all come from the era of Internet marketing when every 'guru' and their mate were all scratching each others backs, "You give me a glowing review and I'll scratch your back when the time is right for your own product." Load of nonsense.

It's just a long sales letter, not much real social proof, going for an angle at the time which was in demand and no doubt a cobbling together of this, that and the other of previously rehashed information to pack and fluff it out for more credibility given the market conditions at the time.

As for adding this one to my swipe file - pass. I can do without it.


Mark Andrews

All this while, I believed I was dealing with smart copywriters who didn't pull judgment calls out of their posterior.

The smart copywriters asks, "how did this sales letter do?"

That's how you judge copy.

I'll tell you.

It was a grand slam home run.

#justsaying

Just what I was thinking.

I never used to be the market so I ignored all of Joe's products.

Now I am, I have most of them.

I remember that. It was fun reading the wannabes then and it's fun reading them now.

It makes me realise I may not be that bad, after all.

And it also reminds me of the comments on this Gary Halbert letter: The Gary Halbert Letter

Harlan your own ego is shining rather brightly is it not with your own rather condescending tone above to everyone else here, would you not say so?

You're making assumptions yourself about the rest of us who don't like this sales letter and perceiving this possibly to be an attack against your own stance because you obviously think it's fantastic swipe worthy material all on the basis of...

The product sold exceptionally well at the time.

Fact is though, this is no measurement to the quality of the piece of copy in question in it's own right.

Sales of the actual product aside, looking at the sales letter itself on it's own, does it tick in your professional opinion all the right boxes what a very good sales letter should look like?

Take the artist Damien Hirst and his cow cut in half and covered in formaldehyde then displayed in a see through case in all it's gory glory for all the world to see.

The piece might be worth a veritable fortune but does this on it's own merit make this an outstanding piece of valuable art or is it just the rather sick meanderings of a lunatics mind?

All things being subjective, the viewer is each entitled to their opinion. It doesn't make one opinion wrong, another right. Creating an us against them argument is in this case fallacy.

The person disagreeing this is art doesn't have an ego problem simply on the basis of not agreeing with those who do say it's art of the finest pedigree possible.

Just because a product on the back of a sales letter sells very well doesn't make the sales letter in this case an outstanding piece. Plenty of absolutely crap products have been sold over the years in their thousands on the back of a piece of sales copy, this doesn't mean in their own right the sales copy in each instance is superbly crafted copy.

The letter linked to above at best is mediocre and I'm with Ken on this one, pretty much any reasonably experienced copywriter on this forum could have achieved similar results as far as sales are concerned.

The sales letter is after all but one piece of the overall marketing strategy to bring any one product to market to sell in any great numbers.

And before you ask...

Yes, like others here, I've had my fair share of million dollar copywriting successes. I just choose not to make a song and dance out of it unlike some others here who see this as a constant measurement of their own success.


Mark Andrews