Postcard Campaign - Need Advice
I'm stumbling my way through a postcard campaign to generate leads for my IT training company. I have been discussing it in another forum and the general mood was that I was wasting my time as the conversion rate I need wouldn't be achievable.
My idea is to have the title with something like "Would you like to earn £40,000 per year?".
The rest of that side would be a brief explanation of how to get into IT and my guarantees (guaranteed exam pass & guaranteed job at the end or money back).
On the flip side will be a testimonial and a return form where they can put their details on to receive more information. Postage will be pre-paid so they just got to drop it back in the post.
I need to make 2 sales per 10,000 so I'd guess I need 20+ responses at least from 10,000 cards delivered. I would be delivering to low income households (C1 & C2).
What is everyones opinion on this? Am I wasting my time and money here?
Thanks
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William Cato
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