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How to test a page before launch

by Scott Ames
4 replies
You have a product launch coming, and you need a sales page for it, nautually. How do you test that page before you launch without launching? My guess is you don't but you do your best to get some eyes on the page for tweeks and hope it works.
#launch #page
  • Profile picture of the author Kyle Tully
    Just drive some PPC traffic.
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    • Profile picture of the author Scott Ames
      One could, but what if you don't really want to sell that product before launch?
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      Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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      • Profile picture of the author Kyle Tully
        Then the best you can do is do a dry run.

        Sell the product (and therefore test your letter) but don't actually deliver the product for X number of days. And there are certain legalities involved in that.
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  • Profile picture of the author MikeHumphreys
    Originally Posted by Scott Ames View Post

    You have a product launch coming, and you need a sales page for it, nautually. How do you test that page before you launch without launching? My guess is you don't but you do your best to get some eyes on the page for tweeks and hope it works.
    As Kyle mentioned, you could use PPC to drive traffic as a pre-test. Or you could do a dry run, maybe with a smaller email list of yours.

    I'd set up some multi-variate testing on the sales letter either way. Use that initial rush of traffic to find your best converting headline, offer, and so on.

    Hope that helps,

    Mike
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