Who to study for B2B and other logical environments
All sales have some element of emotion, but in some industries the hypy emotional selling styles are not enough on their own. I'm in real estate and targeting private lenders, referral partners, sellers of commercial buildings etc. So I'm looking to learn from a copywriter who errs towards a more polished and professional style, with a hint of emotion and a solid logical base. Can anyone recommend some good reads?
Thanks
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