Copywriting for law firms.
I'm really considering doing offering a newsletter service to law firms in my area, maybe even nationally.
A lot of the books I've read suggest going after real estate agents and financial planners as clients. I'm sure this works but I can see two problems with these,
- Most real estate agents already have a newsletter service.
- There aren't very many financial planners in most cities.
I have a suspicion that lawyers could make VERY good clients, for three reasons:
1. Like real estate agents and financial planners, they market themselves very heavily.
2. And yet, for some reason, most of them don't use newsletters or free ebooks in their marketing arsenal. There is only one lawyer in my city who currently uses the free ebook tactic.
3. There are TONS of them, in every city. The lawyers section in my local phone book is like 20 pages.
Just wondering... What do you guys think of this idea? Ever tried it? How did it go?
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sethczerepak -
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Andy The Copywriter -
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sethczerepak -
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deezn -
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stanigator -
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