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Email Marketing and Sender Parameters

by ofesak
2 replies
Hi,

Lets think I have email list collected and ready email copy. Now it is time for distribution.
My questions are following:

1. How CTR rate and conversion depends on sender presented?
2. Anyone tried sending from free email account (aol, yahoo or gmail)? Or custom domain email must be definitely?
3. Sender would be presented as individual (First/Last Name) rather then company, right?

Any other suggestions regarding to Sender parameters?

To be more specified, I am in Payday Loan niche. How should I (as a sender) position myself to my readers? Of course it's bad idea to let them know that I am just marketer.
What if I say that I am independent financial expert, partner of affiliateurl.com? Is something like that would be good idea or you would suggest better approach?

Thanks in advance
#email #marketing #parameters #sender
  • Profile picture of the author fatcitygirl
    Present yourself as YOU (the business owner) even if you use a different name and build trust with the people you email. Building trust will get you buyers. Be professional but also personal at the same time.
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  • Profile picture of the author Shaolinsteve
    Originally Posted by ofesak View Post

    1. How CTR rate and conversion depends on sender presented?
    Headlines and content.


    Originally Posted by ofesak View Post

    2. Anyone tried sending from free email account (aol, yahoo or gmail)? Or custom domain email must be definitely?
    Tried both but a custom domain email has always proven more beneficial for me. It's improved my delivery rates anyway. (It's very easy to get this setup with major hosting providers).


    Originally Posted by ofesak View Post

    3. Sender would be presented as individual (First/Last Name) rather then company, right?
    Depends on you. How do you want to brand yourself?


    Originally Posted by ofesak View Post

    What if I say that I am independent financial expert, partner of affiliateurl.com? Is something like that would be good idea or you would suggest better approach?
    Either way you're going to need to brand yourself as an authority in that niche. Represent yourself as the person / business who knows what their talking about. Assuming you're not going overboard on promoting the heck out of it, work on building your authority and work from there.
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