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Buying email list from others in the same niche. Is it really worth?

by Ramyashree
17 replies
Hi All,

Please take a popular niche, for example, Personal Development.

Assume person A buys a list of 100 subscribers from person B and promotes some product/service/brand/content(whatever legally). Now is it really worth for person A to claim that he has a list of 100?

Because, person B who is better than the newbie person A would be good in all aspects of internet marketing. Whatever person A does would be duplication of whatever B would have done long back.

Please suggest.

Thanks,
Ramya
#buying #buying email #email #list #niche #worth
  • Profile picture of the author Jill Carpenter
    Person A should not buy a list of 100.

    [/story]

    Person A would be better off investing in their own traffic resources and finding fresh people.

    While B might have 100 subscribers, you don't necessarily know how well they convert.

    And you don't want to be necessarily sending them the same crap that B has already sent them.

    Now if you want to pay person B to send an email blast of something different you might be offering then perhaps they can be of some help to you. You'd be able to filter out those who may have no interest in what you're selling and build onto your own list.
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  • Profile picture of the author PatrickTaylor1
    Hi Rayma,

    Well, if the question is whether it is worth it to buy a list from person B....well, what is the cost? How big is the list?

    There are a few variables. If B was going to give me a good price (say 5 cents per lead) maybe it's a great deal. Are they known to be real human beings? Real human traffic and not bots that signed up with him? It could be a great deal.

    Pat
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  • Profile picture of the author Ramyashree
    Hi PatrickTaylor1,

    Thanks for your suggestion. Actually if for 100 clicks, they ask somewhere between 50 USD - 90 USD, is it worth? For 200 clicks USD also doubles and so on. Traffic is real and genuine.
    Is it too costly?
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  • Profile picture of the author johnbrent606
    I think person B got more benefit instead of person A because person A has limited data and person B targeting to unlimited audience...
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  • Profile picture of the author Sean DeSilva
    Instead of outright buying the list you can also consider an affiliate relationship or a solo ad buy.
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  • Profile picture of the author EmailCopyKing
    Originally Posted by Ramyashree View Post

    Hi All,

    Please take a popular niche, for example, Personal Development.

    Assume person A buys a list of 100 subscribers from person B and promotes some product/service/brand/content(whatever legally). Now is it really worth for person A to claim that he has a list of 100?

    Because, person B who is better than the newbie person A would be good in all aspects of internet marketing. Whatever person A does would be duplication of whatever B would have done long back.

    Please suggest.

    Thanks,
    Ramya
    Well first of all, don't buy Email Lists. It's unethical and also somewhat illegal, because you're not emailing your subscribers with their permisiion.

    Remember email marketing is all about Permission based marketing.

    As for person A who's a newbie, he can still outperform person B by using his personality in emails.

    Meaning you've write emails in a Story format.

    Tell stories based on daily life, adventures, success and failures. Just make sure it has a point. And then tranistion it to CTA of your product.
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  • Profile picture of the author Hubert Koh Yu Meng
    I am in the personal development niche and have grown my list quite substantially through solo ads.

    It is the fastest way to build your community. Your goal is then to maximize the returns from the solo ads.

    In the long run, you will definitely make a profit.

    After that, you can broadcast to them as well. Think of your list as an asset.
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  • Profile picture of the author brycerae
    It isn't a good idea to buy a list. To be on your list is not what the people on the list intended. You don't have any proof that it is a legitimate list. You are much better off to form your own list. It may take longer, but it's much better to stick to a proven formula.
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  • Profile picture of the author ProducerK
    Many people will disagree on here, but there is nothing wrong with purchasing data as long as it has 3rd party terms included on the original landing page. Its a different style of mailing, and those on here who say you cant make money with buying a list, are either not lying or not smart enough to know what they are missing out on.
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  • Profile picture of the author Hearn
    I would not buy a list directly.

    You can buy a solo ad from that seller(he sends an email with your link to his list). The link from the email takes visitors to your squeeze page where people optin to your list. From reviews I saw that the optin rate is 50-70%. How responsive are the leads after they subscribe to you depends on many factors.
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  • Profile picture of the author tu lang
    It is good if the development is rapid.
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  • Profile picture of the author rritz
    I think it's risky to buy a list.
    You don't know
    - how the list was built
    - how many people have already bought that same list from that same guy (and why should he sell it only to you if he can sell it a hundred times to make hundred times profit??)
    - how aged or burned out the list already is
    - how many complaints and unsubscribes that guy is getting from that same list
    - even if they don't complain, the list can be totally unresponsive, indifferent to your content or offers
    - how geotargeted the list is
    just might be worth considering before you go all out for an offer
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    • Profile picture of the author Anees
      I fully agree with rrtiz. This does not make sense in buying the clicks from the other vendors because that must have been overused so many times. Some of the members on those lists might have bought the products but chances of buying new products again will be very less.

      Any list becomes unresponsive after some time and it will need constant update/replacement.

      Better build your own fresh list from free and paid methods.

      Originally Posted by rritz View Post

      I think it's risky to buy a list.
      You don't know
      - how the list was built
      - how many people have already bought that same list from that same guy (and why should he sell it only to you if he can sell it a hundred times to make hundred times profit??)
      - how aged or burned out the list already is
      - how many complaints and unsubscribes that guy is getting from that same list
      - even if they don't complain, the list can be totally unresponsive, indifferent to your content or offers
      - how geotargeted the list is
      just might be worth considering before you go all out for an offer
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  • Profile picture of the author Mehdib
    As many mentioned here buying the list would not be a good idea, but lets say you bought it and now you're saying you want to claim the list and resell it or tell others you have a list of 100 people?
    In my eyes that is not correct and not ethical at all.
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  • Profile picture of the author ktz16
    If the question has the words "buy", "email" & "list" in it, the answer is always "No".
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  • Profile picture of the author DIABL0
    I've been monetizing purchased email lists for over 16 years.

    I have no doubt that most that say to never buy a list, read it somewhere and then preach it as the truth.

    If you know what you are doing, it can be extremely profitable! However, if you don't, you can certainly fail and developing your own opt-in list is probably the the better strategy.
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  • Profile picture of the author AndreIMTyler
    Originally Posted by Ramyashree View Post

    Hi All,

    Please take a popular niche, for example, Personal Development.

    Assume person A buys a list of 100 subscribers from person B and promotes some product/service/brand/content(whatever legally). Now is it really worth for person A to claim that he has a list of 100?

    Because, person B who is better than the newbie person A would be good in all aspects of internet marketing. Whatever person A does would be duplication of whatever B would have done long back.

    Please suggest.

    Thanks,
    Ramya
    Instead of buying a whole list you can buy solo ads like people have mentioned earlier. Your investment will probably be lower...you can buy 100 clicks for something like 30 bucks and you can check your results.

    One of the best places I know is Udimi...you can have a look at the feedback provided, many sellers have specific feedback about how many optins/sales other marketers got and then you can focus on buying from the sellers that give you the best results.
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