5 Giveaways That Will Growth Hack Your Email List
Nice article from Exit Bee.
Here are 5 giveaways that can help growth hack your email list:
1. Free trial
Taking FREE things a bit further, offer your visitors a free trial to your services. Even if these visitors don’t convert at the end of the trial period, you will definitely have some first hand feedback that will help you improve. Likewise, offering free samples of products on an ecommerce website is like giving a chance to the customer to check if it suits their need or not. It also shows that your business is transparent and customer centric in their approach.
2. Custom discounts and offers
FREE is one thing, but custom discounts and offers are another. While it may sound along the same lines, the little bit of personalisation definitely makes the customers feel valued. It could be as small a discount of an ‘extra 10%’ or simply free shipping.
3. Ebooks, whitepapers and guides
If you haven’t noticed already, ebooks, guides and whitepapers serve as the best giveaways. They don’t just give you a chance to flaunt your industry knowledge, but also help you establish the position of an authority in your niche. By sharing knowledge for free, you gain visitors who will remain grateful to you as well as keep coming back for more.
4. Recent popular blog posts
Most of the times visitors leave a website because they could not find the information they were looking for. The backlash of this being, that all the other ‘awesome’ content you offer on the website, gets neglected. A well-written content piece serves as a great giveaway. It doesn’t just help your visitors understand your business, but also how they can benefit from it.
5. A chance to win – contests
What if someone told you they’re running a contest or a competition with giveaways for winners, and it was something around your niche? You would most certainly take part in it! Another great offer to make on your website to generate more leads, is a chance to win something through contests.
Before you start handing out freebies, there is a catch you should be aware of. If you offer them something for free right away, they’re probably going to just claim it and leave. After all, their day is made. So instead of trying to run giveaways on your website right after the visitor lands on it, make that offer when the visitor is leaving with exit intent technology.
It will not just serve the purpose of generating another lead, but will also ensure that the browsing experience of the visitor is not interrupted and he stays on your page a bit longer!
Read the full article here: 5 Giveaways That Will Growth Hack Your Email List.
What kind of "bribes" do you use to capture leads? Let's expand on this list and create an ultimate guide!
Here are 5 giveaways that can help growth hack your email list:
1. Free trial
Taking FREE things a bit further, offer your visitors a free trial to your services. Even if these visitors don’t convert at the end of the trial period, you will definitely have some first hand feedback that will help you improve. Likewise, offering free samples of products on an ecommerce website is like giving a chance to the customer to check if it suits their need or not. It also shows that your business is transparent and customer centric in their approach.
2. Custom discounts and offers
FREE is one thing, but custom discounts and offers are another. While it may sound along the same lines, the little bit of personalisation definitely makes the customers feel valued. It could be as small a discount of an ‘extra 10%’ or simply free shipping.
3. Ebooks, whitepapers and guides
If you haven’t noticed already, ebooks, guides and whitepapers serve as the best giveaways. They don’t just give you a chance to flaunt your industry knowledge, but also help you establish the position of an authority in your niche. By sharing knowledge for free, you gain visitors who will remain grateful to you as well as keep coming back for more.
4. Recent popular blog posts
Most of the times visitors leave a website because they could not find the information they were looking for. The backlash of this being, that all the other ‘awesome’ content you offer on the website, gets neglected. A well-written content piece serves as a great giveaway. It doesn’t just help your visitors understand your business, but also how they can benefit from it.
5. A chance to win – contests
What if someone told you they’re running a contest or a competition with giveaways for winners, and it was something around your niche? You would most certainly take part in it! Another great offer to make on your website to generate more leads, is a chance to win something through contests.
Before you start handing out freebies, there is a catch you should be aware of. If you offer them something for free right away, they’re probably going to just claim it and leave. After all, their day is made. So instead of trying to run giveaways on your website right after the visitor lands on it, make that offer when the visitor is leaving with exit intent technology.
It will not just serve the purpose of generating another lead, but will also ensure that the browsing experience of the visitor is not interrupted and he stays on your page a bit longer!
Read the full article here: 5 Giveaways That Will Growth Hack Your Email List.
What kind of "bribes" do you use to capture leads? Let's expand on this list and create an ultimate guide!
James Ryan, Coach / Consultant, Self Success Society
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