Lapsed customers aren't the same as unengaged subscribers
A new article on Martech.org reports that reactivation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails. A brand sent me an email ... [read more]
A new article on Martech.org reports that reactivation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails. A brand sent me an email ... [read more]