Casey Winters on the real value of PR for startups
Article here.
The tl;dr is that in the vast majority of cases press is good for:
I tend to agree with him, and would add that outside of the valley press is even more fickle, as the readership often lacks the critical mass to endlessly demand "look at this cool startup" stories.
The tl;dr is that in the vast majority of cases press is good for:
- Investor outreach
- Employee outreach
- SEO backlinks
I tend to agree with him, and would add that outside of the valley press is even more fickle, as the readership often lacks the critical mass to endlessly demand "look at this cool startup" stories.