What are the key selling points of products?
I am working with a coupon site, trying to attract SE traffic looking for coupons.
I plan for the landing page being short and sweet. I use icons to draw attention to the main selling points, but I am not sure how many I want to put there, and I am not sure WHAT kind of selling points to put there.
Some have 8 selling points, and some have 4. Depending on the niche, and the product I´ve found that between 4 and 8 are the sweet spot.
In example:
1. Secure payments. 2. 25 different brands. 3. Free shipping. 4. 10.000 customers already served.
and some short and sweet facts under these. Esp for brands, to rank for keywords.
What kind of selling points would you focus on?
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison