Why do I show up this way in Organic Search?

[Jayson L]

I have a website for my insurance agency and am pulling up on yahoo for some good keyword phrases (at least I think) such as Michigan auto insurance, michigan auto insurance quotes, michigan auto insurance quote, etc.. My description is completely different then any others on the page. Here is an example when you type in Michigan auto insurance quote for what I show up for:
Michigan Auto Insurance, Michigan Auto Insurance Quotes, Auto Insurance In Michigan ... Michigan Auto Insurance). It only takes about 5-10 minutes to get ...
I don't generate any traffic for any of these phrases. I wonder if it is because my description isn't the slightes bit attractive. If so, why does my website pull up this way? the website is shop4insurance.org Any help would be appreciated.

[Andy Crofford]

You need to setup a meta description like this:

<meta name="description" content="The most affordable insurance company in Michigan" />

That is where the descriptions on SERPs pull from.

Right now you have:

<META CONTENT="Michigan Auto Insurance, Michigan Auto Insurance Quotes, Auto Insurance In Michigan" NAME="Description">

Take NAME="Description" out of this meta tag and add the one above with the description you want. You will have to wait a few days until your site is cached.

I hope this helps,
Andy

[Steve Diamond]

Actually you have two meta description tags on your page. (View source and you'll see them.) The one you want comes first. The other one, which is the one getting displayed in the search results, comes further down in the head section of your site.

You need to get rid of the second one.

I imagine this is due to some quirk of Yahoo Sitebuilder, with which I'm not familiar. Play around with it and see if you can either lose or modify that second set of meta description and keywords tags.

Steve

[Jayson L]

I am going to make the change right now. I really appreciate the help. This should help me get a better clickthrough rate!!

[artsub]

I will just add that it is really important to get this description right. If you don't get a good click through, Google will take you off the first page (yes, even in organic)

[Kevin Koop]

Originally Posted by artsub

I will just add that it is really important to get this description right. If you don't get a good click through, Google will take you off the first page (yes, even in organic)

That's been my experience too and it's funny... so many don't add a "page description" to their pages at all.

The only thing I would add is to make sure that your title tag content and your meta page description content are unique for every page of your site and specific to the actual content found on the page.

[artwebster]

You are, of course, assuming that someone wanting an auto insurance quote in Michigan would use the name in their search.

Even if Michigan does bring you up to the top of Google search results, how many other people are truly searching for Michigan auto insurance?

From what I have seen, anybody searching for anything Michigan . . . . . is likely to find a web site that has been well optimised with Michigan as part of the key phrase, say, Pizza in Michigan, for example.

[JeffLam]

I have the same 'problem' too..I believe the meta tags and the on-page SEO optimisation played a large part in such organic searches for specific keywords.

Jeff