why would I use spyfu if...

1 replies
....if I am not selling any products to spy on my competitors.

Actually I am only running a blog/article website that isn't selling anything. My main goal is to attain traffic to get those clicks to my ads for revenue and monetization.

How would spyfu be useful for someone as in my predicament?
#spyfu
  • Profile picture of the author mrspy
    Hey TaherSyed34,

    Founder of SpyFu here.

    In your case, I think competitors are more like "websites you admire" than "those you fear might be drinking your milkshake". Who do you think is doing a good job at running a blog that converts traffic into ad clicks? Who creates the best content in your market? Who creates mediocre content, but somehow manages to outrank everyone else? Who can you learn from?

    SpyFu is really about learning from the mistakes of your competitors without having to suffer them yourself; and conversely, to take what has been successful and make it your own.

    Here's a scalable Content Marketing process that you can use to efficiently make money from your blog:

    1. Use SpyFu to filter keywords by Ranking Difficulty. We calculate the Ranking Difficulty for every keyword each month -- so, you can use our Keyword Smartsearch tool to find keywords that have a low Difficulty score, high CPC that is relevant to your market.
    2. Find content ideas very efficiently by mining the most successful content of competitors in your market. This is how you build a blog into a content business -- it is scalable content marketing. Here's a video: Taking the Work out of Content Writing-From Concepts to Execution - SpyFu Resources

    3. Improving your rank depends on getting the right links -- and getting the right *kind* of links. How do you get inbound links that will help you rank on a *specific* keyword? And how do you make sure that those links aren't from spammy "dark pools" that you'll eventually have to disavow? That was a really tough problem to solve, actually -- but we did. As a nerd, I'm impressed by the technical complexity of how our Backlink Builder works on the backend, but as a product guy, I'm really proud of how simple and user-focused it is. Here's an article about it on Search Engine Watch.

    So, that's kind of a 1-2-3 process to help you build a scalable content marketing process. But, there's about 120 videos and a few hundred written tutorials to help you leverage SpyFu to do all kinds of cool things.

    Hope that answers your question.


    Cheers,

    MR
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