Need help putting together a Jeff Walker style product launch (a series of them actually)
First of all, apologize for the long question. The thing is I've just finished reading Jeff's book and I am a bit overwhelmed with so much options. I had a lot of ideas from where to start and there is a lot of ways I can execute them. Maybe you experts could give me some advice.
My ultimate goal is to build a membership website with 10.000 members paying like $18 a month or $177 a year. I know this is a pretty high goal, but I read somewhere that I should think big. It's also for like 3 years from now.
The niche I've chosen is online Pilates video streaming. Pretty much like pilatesanywhere.com, but with more of a jessicasmithtv.com feel. Focused on the Brazilian audience. My wife is a certified pilates instructor and she owns a studio here in Brazil with 60 something clients paying a little over 140 bucks a month on average and they all love her. I really believe there is a large enough niche here. More than 2 million people pay Netflix $6 monthly for the basic plan and there are pilates instagram accounts with over 35k followers. And there is no membership pilates websites yet while in the US there are at least half a dozen.
We have no list whatsoever and she doesn't have an authority per se. And I am pretty newbie on the internet marketing business.
So, I first thought of trying Jeff's formula with another product so I could get the hang of it. Since I started a small Italian restaurant myself for 2 years now with no prior experience at all and I have learned a lot since then, I could create a crash course on opening/managing/marketing a food and beverage business. But then I'd be postponing what I believe to be the good stuff, that is the Pilates thing.
After that, I thought I should start with a seed launch for a beginner level Pilates training on video. I would then be building a larger list through squeeze pages/facebook ads/Google adwords/youtube video/content marketing/etc and build an authority through youtube video/book publishing so it could eventually evolve to an internal launch of that product followed by a series of launches of intermediate and advanced level programs, programs designed specific for people with specific needs (pregnant, disabilities, and so on). At some point it would lead to some JV launches and by then I'd have enough material, authority and a list to launch the membership website. From them I would do JV launches of a discounted year plan a few times a year.
I know it is a lot to work on, but I am extremely excited to get this going. I need to take the first "baby step", so I could really use some pointers.
Which way would you guys go first? Do you think it sounds like a plan or do I sound like a crazy person?
Thank you.
My ultimate goal is to build a membership website with 10.000 members paying like $18 a month or $177 a year. I know this is a pretty high goal, but I read somewhere that I should think big. It's also for like 3 years from now.
The niche I've chosen is online Pilates video streaming. Pretty much like pilatesanywhere.com, but with more of a jessicasmithtv.com feel. Focused on the Brazilian audience. My wife is a certified pilates instructor and she owns a studio here in Brazil with 60 something clients paying a little over 140 bucks a month on average and they all love her. I really believe there is a large enough niche here. More than 2 million people pay Netflix $6 monthly for the basic plan and there are pilates instagram accounts with over 35k followers. And there is no membership pilates websites yet while in the US there are at least half a dozen.
We have no list whatsoever and she doesn't have an authority per se. And I am pretty newbie on the internet marketing business.
So, I first thought of trying Jeff's formula with another product so I could get the hang of it. Since I started a small Italian restaurant myself for 2 years now with no prior experience at all and I have learned a lot since then, I could create a crash course on opening/managing/marketing a food and beverage business. But then I'd be postponing what I believe to be the good stuff, that is the Pilates thing.
After that, I thought I should start with a seed launch for a beginner level Pilates training on video. I would then be building a larger list through squeeze pages/facebook ads/Google adwords/youtube video/content marketing/etc and build an authority through youtube video/book publishing so it could eventually evolve to an internal launch of that product followed by a series of launches of intermediate and advanced level programs, programs designed specific for people with specific needs (pregnant, disabilities, and so on). At some point it would lead to some JV launches and by then I'd have enough material, authority and a list to launch the membership website. From them I would do JV launches of a discounted year plan a few times a year.
I know it is a lot to work on, but I am extremely excited to get this going. I need to take the first "baby step", so I could really use some pointers.
Which way would you guys go first? Do you think it sounds like a plan or do I sound like a crazy person?
Thank you.
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