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Direct Media Buying - How to keep website's impressions accountable and optimize campagins

by TheWebGuy
2 replies
Hi Warriors,

I have been thinking about placing ads on a few targeted websites by doing direct media buys (and placing my banners on their site) where I pay per impression on a fixed CPM rate.

The websites publishers actually contacted me and think my product would be good on their site too.

I want to do this but I'm a newb at this and don't want to get screwed over.

I want to keep the websites accountable for the impressions (i.e. if I pay for 100,000 impressions I want to get 100,000 impressions)...

And I want to optimize for best banner (by clicks/conversions) etc.

To do this, it seems like I need to use my own adserver.

What's the best way for a newb to get into this? I know I need to take this step in my business so I'm not so dependent on my other traffic sources ...but I want to make sure I do it right.

Thanks.
#accountable #buying #campagins #direct #impressions #media #optimize #website
  • Profile picture of the author counter2015
    Try prosper202 to track the links/clicks coming from the banners on the site, if there are lot of impressions and bounce rate is high your rankings will decrease try using a subdomain landing page and use third part analytics like www.gostats.com to track the visitors.
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    My Must Haves List: Wordpress, GoStats (website analytics), Google Trends

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    • Profile picture of the author TheWebGuy
      Am I able to track impressions? Because I can track clicks with my Clickbank 'tid'.

      I just want to make sure my ads are served the amount of times I pay to have them served.
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