Why failing your first product launch is a Good Thing

Oh yeah, this resonates with me well.

I've always said that failed projects are feedback to what you shouldn't do, provided you identify what was the actual problem.

One of the harshest lessons I've learned was something simple and a bit stupid...

Before driving traffic to a new funnel, be sure to test it out with your own email address first.

I once spent almost $1,000 on ads without doing that, and there was a hiccup with my autoresponder so very few people were actually receiving my follow-up!

Of course, that led me down a rabbit hole of learning how to build high converting funnels, and that search led me to becoming good at writing emails (and better at writing in general).

For me, I've definitely had failures that acted as stepping stones to better results.

Regards,
Daniel

I've had so many failures I can spot one a mile a way.
But without that experience, I wouldn't be able to do what I'm doing now.

I have one product to launch before I retire; I just hope all the failure is out of my system.

70% of my projects/domains/campaigns, tend to flop, but when they hit, they hit... just keep going. I am always building Long-term assets at the same time. I totally agree, you must experience the failure before you hit true success. unless you're totally lucky. A lot of the time, it's knowing when and where to be at the right time.

Failure just makes success feel that much better

I suppose it is like Thomas Edison, he had to fail over a 1000 times before he succeeded with a working light bulb.

Well,

Failure is not so fun when you want to feed yourself and your family.

Fortunately we have thousands of excellent role models to follow and there is an almost infinite amount of information on the web and therefore we need not struggles like those who lived before us.

This doesn't just apply to product launches, or even IM in general.

I once read a story in the Omaha World-Herald about a young fellow who was killing it day trading stocks. In the interview, he made himself out to be some kind of investing god.

A few months later, after a serious market correction, the paper ran a follow-up story on this investment god. By now, he was filing for bankruptcy and living in his parents' basement.

His mistake? He confused brains with a bull market. During the run up to the correction, everything was going up, and some people who should have known better were even predicting that things would continue going up forever. You practically had to try to lose money.

I believe it works the same way in this scenario. Quick, immediate success might indeed be followed by quick failure if the person doesn't recognize that they may have just gotten lucky.

Growing up, I knew a kid in Golden Gloves. Phenomenal talent, but all he wanted to practice was his knockout punch - never any defense. Until another phenomenal talent from another club broke his nose...