Is there such a thing as too big an offer?
I have just been plowing through a gazillion emails all of them offering me stuff that will apparently make me millions - any how I noticed that the amount of bonus material being added to products as low as $7 in price seems to be getting longer by the day.
The last one I looked at offered more than 20 hours of videos, ebooks, and all sorts - there was just heaps of it - all for the grand one-time price of $7.00 - but I didn't buy it because the more I looked at it the more I felt that the value of the information was actually lessened because there was so much of it. (the graphics didn't help improve that perception)
Am I the only marketer who thinks like this - is it possible that the whole concept of giving instead of selling has become so overdone that the actual value of the goods is perceived as a lot less than it should be?
I would love to know your thoughts on this
Lisa
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