Niche too competitive for a review blog?

4 replies
Hello all,

I'm starting my first affiliate marketing venture and need a little help in regards to if my niche is too competitive.

I've picked a potential niche and have been doing kw research on it. The good thing is there isn't any competition in regards to bloggers doing reviews on these certain products.

The only blog post I've seen from trying out a ton of keywords is one post from the dailydot leading to the products on amazon through an affiliate link, but apart from that they never posted about the niche before or after that one. Also on certain keywords a youtuber (only a few hundred subscribers) has some review videos about some of the products.

The problem with my niche and keywords is ecommerce sites are dominating the front page. Sometimes is amazon, sometimes etsy, but mostly smaller sites specific to this niche.

It's my knowledge that if ecommerce sites are dominating keywords then it would be very difficult to have a successful affiliate marketing review blog because it's tough to rank above them. But I've also read that if forums are dominating the first page then it is easy to over take them and the front page results are a mix between ecommerce and a couple forums.

I'm wondering if there is an exception to this if no one has really tried creating blog review sites for this niche? I also put the keywords into longtail pro and some of them come back low competitive and others mid range as opposed to high competitive.
#blog #competitive #niche #review
  • Profile picture of the author JDNinjaMarketing
    The best thing for you to do would be to get started and test it out. If you are saying there is a mix of ecom and forum sites on the first page then at least half of them you should be able to outrank easily and the other half you might not but you will never know until you put in the work.

    Best of luck!
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  • Profile picture of the author MarkAse
    Seriously-what's the harm? Write a post a day about it for a week or two, we're talking a few hours of real work and see where your stuff lands. That'll give you an idea about the real relative competitiveness of the niche-more so than anything else you could possibly do.

    More work....less planning!
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  • Profile picture of the author kilgore
    As far as I'm concerned, there isn't such a thing as a niche that's "too competitive". The only question -- and this is true whether there is just one competitor or whether there are 1 million other competitors -- is whether you're able to offer something to your customers that your competitors cannot. If you can do that, you've got a chance at success. If you can't, you're almost guaranteed to fail.

    Asking if a niche is too competitive basically amounts to asking whether you can create a mediocre website, hope that Google will send some traffic your way, hope that some of that traffic converts, and then further hope that (1) Google doesn't shift their algorithms around and (2) a new competitor doesn't emerge that blows you out of the water. That's a lot of hoping.

    As for your site specificially, I personally find that most "review sites" fall into the category of not offering anything that the competition isn't already offering. Amazon, for instance, is chock full of reviews for all sorts of products -- reviews that are often (though not always) well-written, detailed, original and composed by people who actually have used the product rather than just someone who is just trying to make a few bucks.

    What is going to be unique or better about your reviews that someone can't get on Amazon or other sites? Do you have specific expertise? Are you an entertaining writer? Are you going to design the site in a way that is more useful than what the competition is doing? Or is there some other way you're going to set yourself apart?

    Again, to me the important question isn't whether a niche is too competitive -- it's whether you can beat the competition.

    .
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  • Profile picture of the author dana67
    Is there any kind of "sub-niche" that you can focus on and still reach people? May be something to think about. Long tail keywords might be another option (multi-word keywords).
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