Did you guys try this to get free leads?

28 replies
Have you guys tried to add social sharing buttons inside PDF files(ebooks, whitepapers, guides, etc), like on footer, header or last page so people can share the LANDING PAGE of the PDF(not the PDF itself) while they read the content? Possibly to get it viral?

I see that many marketers add social sharing on the landing page, but most people after downloading the content don't get back to the landing page to share it. Directly from inside the ebook it's much easier.

If yes, what are your results, if not, why not?
#free #guys #leads
  • Profile picture of the author Regional Warrior
    This has been done many times and in many ways
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    • Profile picture of the author crysper
      Any results to share?

      I see that 90%-95% of ebooks, etc don't have sharing buttons. Is it because it's not that easy to add them, people don't bother or doesn't bring results?
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      • Profile picture of the author Regional Warrior
        Originally Posted by crysper View Post

        Any results to share?

        I see that 90%-95% of ebooks, etc don't have sharing buttons. Is it because it's not that easy to add them, people don't bother or doesn't bring results?
        Why must that be /? social sharing tabs are so yesterday
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  • Profile picture of the author lhlouiscom
    Well, if we share the content in the list... then the uniqueness of the information, people who would like to receive...

    the information would not be unique anymore...
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  • Profile picture of the author crysper
    @lhlouiscom sharing the landing page url to get you leads, not directly to the ebook...obviously.
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    • Profile picture of the author Regional Warrior
      Originally Posted by crysper View Post

      @lhlouiscom sharing the landing page url to get you leads, not directly to the ebook...obviously.
      You do make it hard for yourself , think ols school tis the best way to go
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      • Profile picture of the author crysper
        To give you an example:

        You get 100 downloads for your ebook each day. Your content is great, people love it, they would love to share it with their friends...but there is no easy way to do this.

        They would need to go to your website, copy the url and share it OR they will share directly your PDF url, which doesn't bring any leads to you.

        These are very lucky cases, because the friction is too high. However, if you have a clear CTA => share with your friends in your PDF file, they click on it and it's shared it will be much easier(my opinion)
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        • Profile picture of the author agmccall
          Originally Posted by crysper View Post

          To give you an example:

          You get 100 downloads for your ebook each day. Your content is great, people love it, they would love to share it with their friends...but there is no easy way to do this.
          Open your email, attach file (ebook), click send. There you go, shared with all your friends.

          But, to tell the truth, I have many ebooks and there is not one that I read, no matter how good, and then said. "Man, I gotta share this with all my friends"

          al
          Signature

          "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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          • Profile picture of the author Regional Warrior
            Originally Posted by agmccall View Post

            Open your email, attach file (ebook), click send. There you go, shared with all your friends.

            But, to tell the truth, I have many ebooks and there is not one that I read, no matter how good, and then said. "Man, I gotta share this with all my friends"

            al
            Al is 100% right the amount of people who buy and never look at is in the millions
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          • Profile picture of the author crysper
            Originally Posted by agmccall View Post

            Open your email, attach file (ebook), click send. There you go, shared with all your friends.

            But, to tell the truth, I have many ebooks and there is not one that I read, no matter how good, and then said. "Man, I gotta share this with all my friends"

            al
            Same to me, I think I read only about 3 books that I thought sharing it with my friends.

            But I do shared a few, from 2-3 big bloggers that gave amazing content. Most marketers make shitty ebooks just to get the email, the content doesn't matter for them, but if you are willing to build a brand or you are a company, usually the downloaded content has much higher quality. Also, we marketers are not the ones who usually share content on social media, but regular people do share content, so this doesn't really apply to us.

            Anyway, I'm more interested in people who did try inserting sharing buttons inside and what results they had. I saw a few ebooks that have this, usually from companies or big influencers, but I don't have any idea what results they get.
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          • Profile picture of the author tyronne78
            I agree with agmcall.

            Originally Posted by agmccall View Post

            Open your email, attach file (ebook), click send. There you go, shared with all your friends.

            But, to tell the truth, I have many ebooks and there is not one that I read, no matter how good, and then said. "Man, I gotta share this with all my friends"

            al
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  • Profile picture of the author Regional Warrior
    My first e-book sold for $27 so unless the owner gives the right to share it is against the law

    1. Why would you and loose money and let it be shared
    2. Let them pay if they want one
    BTW the $27 turn into 27K in three weeks ! see my point
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    • Profile picture of the author crysper
      Exactly.

      But when they share, they share the link to your LANDING PAGE with your purchase button and email form, not your PDF url. Their friends will see your purchase page to get your ebook, which I'm sure you know how powerful referrals are.

      Their friends can sign up to get your ebook => new leads and sales for you.
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  • Profile picture of the author Gallag97
    its a great way to reach a larger group of consumers, sharing the link opens a lot of opportunity for sure.
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  • Profile picture of the author webmarke
    Hey crysper. Just do it! It's not going to hurt you to test it out for yourself.

    Most people are negative and you will always tell you this will not work or that will not even if they have never tried it.

    I would venture to guess that none of the people who are commenting on this thread have ever tried it.

    That's not to say that they are wrong...It's just to say that they don't know for sure.

    If 1 out of 1,000 people share your link via social media, then that is 1 out of 1000 more than you will not get if you don't add the social sharing buttons.

    Ps. Never ask permission to think outside of the box.
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    • Profile picture of the author crysper
      Originally Posted by webmarke View Post

      Hey crysper. Just do it! It's not going to hurt you to test it out for yourself.

      Most people are negative and you will always tell you this will not work or that will not even if they have never tried it.

      I would venture to guess that none of the people who are commenting on this thread have ever tried it.

      That's not to say that they are wrong...It's just to say that they don't know for sure.

      If 1 out of 1,000 people share your link via social media, then that is 1 out of 1000 more than you will not get if you don't add the social sharing buttons.

      Ps. Never ask permission to think outside of the box.
      Thanks. I get the same feeling, they say it's not working but they never tried it.

      There's no way adding social sharing buttons inside PDF to hurt.
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    • Profile picture of the author Regional Warrior
      Originally Posted by webmarke View Post

      Hey crysper. Just do it! It's not going to hurt you to test it out for yourself.

      Most people are negative and you will always tell you this will not work or that will not even if they have never tried it.

      I would venture to guess that none of the people who are commenting on this thread have ever tried it.

      That's not to say that they are wrong...It's just to say that they don't know for sure.

      If 1 out of 1,000 people share your link via social media, then that is 1 out of 1000 more than you will not get if you don't add the social sharing buttons.

      Ps. Never ask permission to think outside of the box.
      Webby

      has been tried before and at the time did not work so there was another way to get more money via affiliate links in the e-book

      If you gone back to some of the older threads you will find this is what worked
      go back to around 2011/12 was all the rage back then

      There were PDF directories you could up load to but they really did not work that much due they were seen as freebies and not worth much and in most cases people would use them to get their list going

      Jason
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      • Profile picture of the author crysper
        Originally Posted by Regional Warrior View Post

        Webby

        has been tried before and at the time did not work so there was another way to get more money via affiliate links in the e-book

        If you gone back to some of the older threads you will find this is what worked
        go back to around 2011/12 was all the rage back then

        There were PDF directories you could up load to but they really did not work that much due they were seen as freebies and not worth much and in most cases people would use them to get their list going

        Jason
        I tried to find some threads about this, but nothing found. For sharing to work it needs to be high quality content, not shitty ebook just to get the email or sale.

        I've seen more agencies and companies during my research in the last 24 hours that include this in their PDF so it must do something, for sure it won't hurt.

        Why I don't see this on general internet marketing ebooks? Probably because they don't consider it, because they know their ebook is not shareable quality or just think it's too much hassle to insert 2 buttons.

        Since every blog post has sharing buttons, seems strange to me why the freebie, the content that's supposed to give more value than the blog post, doesn't have sharing buttons.

        If you provide real value people share it.period, that's no reason to argue about this.
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  • Profile picture of the author enjamulahsan
    Banned
    Thats great, But I didn't tried that. And I think what you are doing is just trying to focus peoples on your signeture only.
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    • Profile picture of the author Regional Warrior
      Originally Posted by enjamulahsan View Post

      Thats great, But I didn't tried that. And I think what you are doing is just trying to focus peoples on your signeture only.
      No he is not wow where did you get that idea from?
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    • Profile picture of the author crysper
      Originally Posted by enjamulahsan View Post

      Thats great, But I didn't tried that. And I think what you are doing is just trying to focus peoples on your signeture only.
      I even forgot about the signature, is not even updated. 20-30 extra visitors means nothing... I'm way over that point where I post on forums to get my signature viewed, look at my post count and join date.

      Anyway, thanks for everyone who responded, even though I didn't get at least one guy that tried it and most answers are personal opinions, it still gave me an idea about this.

      @regional warrior, from the start you missed the point, which I explained twice, but seemed that you didn't read....you are sharing the URL of the SALES/LANDING page.

      @art72, your idea of giving incentive as a referral program inside the ebook is really great. But again, if the quality is low, it won't help...people don't share shitty products to their friends to hurt their reputation.

      I see that you think of yourself if you would share it or not...this model won't work in all cases. You as an IMer won't do that, but a mom who found a good cooking ebook, a fisherman who found some good stuff about fish, etc, they are different demographic, simple people who made social sharing popular.
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  • Profile picture of the author chhayasharma
    Yeah, I've read a few eBooks which had such options and I found this technique quite good. Even they had links embedded in many statements and examples which helped me understand it better.
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  • Profile picture of the author desley
    I agree with the comment - give it a go and see what happens. My only other suggestion is include the site URL as a tracking link so you can see for yourself whether this is worth it. People will only share what they consider worthwhile sharing, so you are right on the money to say, the EBook has to be good quality for people to want to share it.

    Would love to hear your results. Sometimes so called 'old hat' can still work. You may not receive the high number of traffic from this source alone, however, some shares are still better than none; and it is another opportunity to have your offer eyeballed by someone who may not see your offer otherwise.

    I don't think it would be all that challenging to include the URL link. Include a picture and then link it to your tracking URL and you'll be on your way. Possibly 5 minutes work for what could give you a positive result.

    So go for it and see what happens. Good luck.
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    • Profile picture of the author Regional Warrior
      [QUOTE=desley;10733996]I agree with the comment - give it a go and see what happens. My only other suggestion is include the site URL as a tracking link so you can see for yourself whether this is worth it. People will only share what they consider worthwhile sharing, so you are right on the money to say, the EBook has to be good quality for people to want to share it.

      The only issue with this is that you are loosing money , If customer one buys book and gives this away via email/cloud base product it is call theft

      Ask anyone who has had there product uploaded /shared on a Blue-fart site I am sure they will see it a lot differently to just sharing

      I understand that by just having the URL the OP thinks that he will get bucket load of traffic he won't been tried before so trying and make a new wheel won't either
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  • Profile picture of the author cupra
    I guess it too.
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  • Profile picture of the author Brent Stangel
    The only issue with this is that you are loosing money , If customer one buys book and gives this away via email/cloud base product it is call theft
    You are missing the point in a big way. You don't share the ebook, you share the sales page URL! No one gets the book for free.

    I just brand mine 16 ways from Sunday. If people illegally share it, my links are still inside.

    Try it out and let us know your results.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author art72
    I am currently reading, Daniel Levi's book (Email Alchemist) and the last thing I would expect to do when I am done, is race over to Facebook or twitter and share his work, be it awesome or not!

    Instead, think of what your reader's need and or truly want, like;

    • More time
    • More money
    • More FREEDOM!
    ..and in turn, if you're going to add links and expect people to 'share it' give them some incentive like invite them to use it as a FREE give-away to build their lists or invite them to earn 50% or 75% as an affiliate and blast it out to their lists, social media, etc... if you're selling your eBook.



    What 'pompous' desire could you possibly be broadcasting to your readers other than self-promotion or greed if you offer zero incentive to provide for their needs, desire, or expectations in marketing your book?


    How often do you share anything on social media outside of a funny meme or some image, quote, or video?


    Probability is NEVER!



    I'm sorry, but I agree with others... even suggesting that your readers share your book sends only one message... "DO FOR ME... FOR FREE!" - it just doesn't seem the few who might share it would be worth losing those who see it for what it truly represents, a lazy plea for others to do your marketing for you.


    Most people will share an interview, a video, or they will either pay to promote their book, or incentivize their audience to promote for them by rewarding them. Letting them read your book is not the reward, providing solutions and benefit to your reader is the key.


    If they feel your book moved them enough, they will share it or tell people what they got out of it, especially, if it offered a solution, benefit, and value to them... by asking them you are flattering yourself! - not the reader!




    I mean feel free to test it, and think [inside] your OWN little box, but in truth ask yourself; "Who the hell in their right mind is going to read your book and then appreciate you detracting the value your offering them, by silently asking them to do your JOB for free?"


    Now, if your eBook is free... encourage them give it away to build their own list. Let them earn some easy money by sharing on Social media or through their emails, etc... as an affiliate, and pay them a percentage of the sales... then you are over-delivering and killing two birds with one stone.



    If I see another social media share button it would be too soon... and I especially would lose value for the writer if they implied I should just openly promote their book with zero concern for my time, interests, or incentive, as it just screams; "What a tool!"


    My wife will cook something amazing, she knows I love her cooking... but, the minute she says; "Isn't that the best damn meatloaf you've ever eaten?" - the first thing I do is tell her; "No, actually I think Hungry Man has you beat babe!" and she'll look at me like WTF?


    There's nothing more insulting to a genuine compliment than trying to flatter yourself!


    Let the people decide if your book hold enough influence for them to drop mentions, without asking (or implying they do it) or I'd be the first to recognize the self-flattering attempt, and shun you for it.


    Just my penny and a half!
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    Atop a tree with Buddha ain't a bad place to take rest!
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  • Profile picture of the author maxsi
    I use the "share to socialMedia" method to make $5K per month ( yes free traffic only)
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