Lead generation brainstorming?
Was hoping I could pick some warrior brain.
My dad is VP of a sales training company and they are looking to get more leads.
With my own online businesses I'm very familiar with how to get leads because my leads are private consumers. For example, one of my projects is a dog training website and it's simple to use CPC, articles, videos, etc. to drive targeted traffic.
I was wondering if any warriors out there had some more specific strategies for getting targeted leads of big companies? They are selling high end sales training to mid sized companies all the way up to fortune 500 companies. The buyers would be HR managers, sales managers, training managers, etc.
Any ideas for targeting those buyers? I'm sure there are several strategies that I'm using that would scale to this type of company but I'm also willing to bet there are strategies specific to this type of sale.
Ideas? Thanks all.
Salt Lake City, Utah Dog Training
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