Google is split testing. Wanna know how?
http://searchengineland.com/google-t...results-275514
points out that they've uncovered 11 different varieties of changing their standard blue links.... to black!
Some have thin blue bars to the left...
Others have thick...
Still others have 4 Google-colored dots....
Fascinating to see it evolve.
Speaking of split testing, did you know you can split test just about anything in your own sales pages?
WarriorPlus, JVzoo and others offer this ability!
ie:
WarriorPlus:
https://warriorplus.com/support/know...hp?article=165
JVzoo:
https://jvzoo.zendesk.com/hc/en-us/a...For-My-Product
This is also called A/B testing.
And if you need help with split tests, consider:
https://blog.kissmetrics.com/ab-testing-introduction/
https://vwo.com/ab-testing/
https://www.quicksprout.com/2014/11/...t-you-started/
Your takeaway?
Things can always be tweaked....
... but you'll never know how much better things will perform unless you test them out.
Enjoy!