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What is the top online payment method in USA

by LEE BYRON
16 replies
I wrote a thread about why our online store has 0 ROI 2 days ago. Yesterday I had discussion with my colleagues, they told me that many customers come to our store and many of them click the botton of the shopping cart. Unfortunately they dropped off during the last step for payment.

I thought it was all because our store only supports paypal payment, as I looked up that the most popular payment method in the USA (our key market) is still credit card/debit card, which is 60% of the market.

I assume this is the key problem. Can you let me know what are the popular payment methods that Americans use to shop online?
#method #online #payment #top #usa
  • Profile picture of the author Christyjohnson Johnson
    No doubt about that more than 60% of USA people used Visa card for online payment. next paypal and so on..

    .
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    • Profile picture of the author LEE BYRON
      That is exactly why the conversion is so low
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  • Profile picture of the author newbieleoling
    Why don't just integrate both credit card and paypal payment option. That will solve the problem and increase conversion too
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    • Profile picture of the author LEE BYRON
      Yes,we just integrate both 2 payments.
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      • Profile picture of the author Sid Hale
        Paypal also accepts all major credit/debit cards so there is no reason to do anything special.

        If a buyer comes to your site without Paypal cookies set (from their own Paypal account), they will be shown a credit card payment form by default. If their Paypal cookies are set, they will be shown the Paypal payment form, instead.

        In either case, they are given a link to switch to the other option.

        An ROI of 0% is definitely NOT due to the fact that you are using Paypal as your payment processor.
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        Sid Hale
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        • Profile picture of the author LEE BYRON
          [DELETED]
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          • Profile picture of the author Sid Hale
            For starters...
            1. Change the domain name back to sunwell.com
            2. Get rid of the "Wholesale" link/category. It competes with your retail sales and should be marketed totally separate (i.e. on its own web site).
            3. Get rid of the affiliate recruitment in the slider at the top of the page, and in the footer of the web site (why would an affiliate want to send traffic to your page so that you can then sign them up as a competing affiliate?)

            Retail sales, Wholesale sales, and Affiliate recruitment should all be totally distinct functions and need to be separated so that they do not compete with one another.
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            Sid Hale
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            • Profile picture of the author LEE BYRON
              Sid,Your anwser is highly appreciated.Thanks so much!
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  • Profile picture of the author spartan14
    I have a visa card on my country and i atached also paypal to it .Everithing works great
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  • Profile picture of the author conradomahy524
    [DELETED]
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  • Profile picture of the author Ealiche1967
    Most of the USA people prefer to use a credit card and then paypal for all their online payments.
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  • Profile picture of the author Rory Singh
    Paypal is very well known and trusted. Could it be your pricing?
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  • Profile picture of the author Profit Traveler
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    Yea I do not think its a Paypal Issue.

    Try using a button that has a picture of all the major credit cards even if its a paypal button.

    Also some other suggestions...

    Check out your competition and learn what they are doing right and implement it.

    Do some testing with colors, position, wording at checkout.

    Give incentive and Get that email address so you can get another opportunity to close.

    Art
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  • Profile picture of the author vishwa
    You can go with PayPal payments pro to accept credit card payments directly on your site. It will definitely increase the conversions. Alternatively you can use 2checkout as well.
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  • Profile picture of the author Kay King
    If you look at competing web sites - same niche -same price range, etc - they used live models. Those mannequin heads are creepy to me.

    Is there a way for visitors to "compare" several products by clicking a box....if not, visitors may be putting items in shopping cart just to keep track of which ones they like and may not end up buying any.

    If they look at your site - and then look at a competitors site with live models and often 2-3 views of each wig...I don't think you'll win the sale. Paypal isn't the problem.

    As for Visa - people quoting stats in the US... aren't from the US. Visa has a huge debit card business here, too. Besides, you can use Visa with Paypal.
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    • Profile picture of the author LEE BYRON
      I really appreciated your valuable advices.As far as I concerned,the photos on website played a vital role in sales driving.I will forward your kind suggestion to my technique colleague.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by LEE BYRON View Post

    I wrote a thread about why our online store has 0 ROI 2 days ago. Yesterday I had discussion with my colleagues, they told me that many customers come to our store and many of them click the botton of the shopping cart. Unfortunately they dropped off during the last step for payment.

    I thought it was all because our store only supports paypal payment, as I looked up that the most popular payment method in the USA (our key market) is still credit card/debit card, which is 60% of the market.

    I assume this is the key problem. Can you let me know what are the popular payment methods that Americans use to shop online?
    Bad assumption.

    As Sid points out here, Paypal allows/accepts credit and debit cards.

    Originally Posted by Sid Hale View Post

    Paypal also accepts all major credit/debit cards so there is no reason to do anything special.

    If a buyer comes to your site without Paypal cookies set (from their own Paypal account), they will be shown a credit card payment form by default. If their Paypal cookies are set, they will be shown the Paypal payment form, instead.

    In either case, they are given a link to switch to the other option.

    An ROI of 0% is definitely NOT due to the fact that you are using Paypal as your payment processor.
    Kudos to your colleagues for pointing out the bottleneck in your process. While I do agree with Kay's assessment, it seems you are getting people to the last step in your checkout process.

    Perhaps some education/persuasion might be in order. (I didn't go through your whole checkout process to see the last step.)

    What's helped other people is providing reasons why Paypal is a really good payment gateway, such as:

    > accepts all major credit/debit cards
    > very secure - your company never has the buyer's information.
    > Paypal's buyer protection plan layered over your own guarantee.

    If I'm thinking of doing business with a company in a country on the other side of the planet, one I'm not familiar with, this kind of information could go a long way toward getting me to take that final step.
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  • Profile picture of the author celente
    paypal and stripe are exeptionally good.

    Of course I have heard horror stories, but then again. To each there own, we do not really have problems with these ones. Even stripe, is getting better and better by the month i feel.
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