ClickBank wants me to cut from $150 to $50 or no-go. What would you do?

I like the way you think! There is always a play, always a way forward.

And what happens when the buyers who've paid $150 via JVZoo see the same product on sale for $50 on Clickbank? Or what about the JVZoo affiliates who find themselves undercut by their competition? You can only run a split test on a separate set of prospects, or at different stages during the product's life cycle.

Or do as suggested above and upgrade one of the offers.

Thank you. That is important for me as a new marketer to remember: testing, testing, testing. As I create more and more of these, I will test some at a higher price -- on JVzoo only, if necessary.

To the moderator, thanks for the heads up! That makes perfect sense and keeps discussion areas focused only discussion.

I am kinda waiting for the response "because I have a gazillion followers built up across all these platforms and simply why not?

But my answer to this would be... why so cheap? Just because ALL the lemmings jump off a cliff does that mean you have to? I can say specifically the only reason I do not release any type of product to the "Public" is pricing... Im not going to hand out my "knowledge" for $47 let alone $150. I would rather dish it out in pieces ( free ) here, where once in a while I think it makes a difference.

Thanks!

That makes sense to me.

$150 is a little much, isn't it?

What you say here is consistent feedback from several sources. So, I'm going to listen and drop the price for the first offer, and build in upsells later in a second launch.

In business, we tend to look at products in terms of a life cycle and profitability over time. For example, in your case, the first concern would be assessing the amount of investment made into producing the product = costs + work hours (and work hours includes the level of expertise either addressed by the product and/or delivered with it).

Cost and work hours (after a product is ready for market) is pretty much set or "fixed" meaning that there should be no increase in either once the product goes to market. So this is your starting point as to considering how much to charge for the product and how much to add to the final price (retail) for your distributors (affiliates) to earn a profit.

So in this case, a business would need to analyze the marketplace and figure out a minimum sales scenario based on as many factors that can be ascertained from the environment: traditional sales of this type of product, length of time in the marketplace to realize ROI, number or size of distribution networks (see how many affiliates the other products had), study your competition's marketing assets and market penetration, and other details which altogether should give you a reasonable forecast of how your product would fare or what you need to improve for your product to have a comparable outcome. (Many details are based on your specific niche and position(ing) of your product).

The goal here is to come up with a number: the minimal amount of sales needed to realize my ROI. And your ROI is not what you want it to be so you can go out and buy your Lamborghini - it is the number that makes your product creation process worth the time and effort at MINIMUM.

I like to look at it in terms of either a specialized job creating said product or as an independent contractor retained to do so for a specific client. If I spent 24 hours in total creating the product including its marketing assets, then I would apply my hourly rate to the "work hours" mentioned above. If you make or estimate a regular hourly charge of $25 (just to choose any amount) for your "advice/services" we would be looking at 24 hrs X $25 (for me it is $250/hr. which would keep my top products off of JVZoo and Clickbank altogether LOL!) = $600 + COSTs <<< = your minimum ROI.

Now, as you read this, many of you would realize that creating one product does not make for a life long career (although there are evergreen niches and ways of creating a product that may come close to achieving this...) and so even before your product launch, you should already have your next product readying to benefit from whatever you learned from your present launch and to introduce to your affiliates soon after your minimum ROI has been achieved (but not before).

As we see in the case of this thread, Clickbank has already "forced" this creator to rethink and adjust his product creation and positioning not only to be aligned with marketplace safety considerations but also toward ultimate successes.

In this development, you have achieved another key marketing asset - affiliates, which, like a mailing list of targeted buyers, you must develop and nurture as they will be a valued part of any future product launch success (remember ROI). These would likely be that core group that will help ensure your product releases enjoy ROI sooner than later and whom make it reasoned and strategic to offer up to 100% commissions on introductory products with high value upsells from which to achieve campaign ROI as many experienced creators do with effect.

Affiliates have their own way of marketing a product (of this type) and most who will effectively produce sales for you are those who have a targeted list for your type of product. (Most 80%- 95% of affiliates who sign up to your product will not be effective but even an ineffective sale here or there is another drop in the ROI bucket).

Another reality to consider is the vast number of JVZoo product launches with less than 50 sales. Realistically, as a first time launcher, should you expect anything over 50 sales from a hoard of inexperienced and ineffective affiliate marketers? I mention this because it might be better to use your first "entry" to gain affiliates and to identify the "super" affiliate whom (as you noted) may be more inclined to pick up your product for his/her perfectly matched list with a hefty portion of the sale (if not all) going to their pocket.

As you mentioned, you will be creating a heftier version of this package and it would make a great upsell that can be introduced later on to your affiliates and to your buyer list and focus on making your ROI combined later rather than upfront.

So based on these factors, maybe your best option is to offer higher commission now and a split or standard commission on the upsell / 2nd version launch.

(At which time, you should already have your third finishing up on the warmer plate).

Many others have had differing experiences and what not - I'd like to hear also from them so we can have a spectrum of perspective and experiential realities.

So, nobody on here knows who I am (that's intentional, I'm fairly well known) - I used to teach this stuff (product launches, etc) to THOUSANDS of students.


My point is, I know what i'm talking about with this - so I hope you take my advice seriously and incorporate an upsell into THIS launch, not the second. It doesn't have to be difficult either.


If you JUST have a $47.00 FE offer, for example, you're probably not going to get many affiliates on board - as their total commission after CB fees would be $22'ish


BUT - if you have an upsell ($100, $250?) or two in the back end, that's going to increase your sales signifigantly, and your affiliates as well.


Personally what I'd do, is something like this (and i've had a few beers, so forgive me if I don't stay focused)

1. Front End Offer: $47.00
2. Upsell #1 - 4-6 Weeks of Weekly LIVE training. $199 - Downsell (if they say no) to $149 or even $99 - You can cover what your audio covers, and a bit more, than have time for some Q&A

Unfortunately, this is a topic I know NOTHING about - so I don't have any further ideas past upsell 1- but hopefully you get the idea

Wow sounds like they've been consistent at least. :/

Have you been pretty happy with your partnership with ClickBank over this time?