What should I focus on this weekend?
I have a list of approximately 1500 potential customers.
I have two professionally written sales letters and one squeeze page, although I'm not sure how I should use them for maximum effectiveness.
I spent wildly developing the site and I am now out of money, so whatever I do next I will have to learn and do on my own.
How do you suggest I spend my next 300 hours?
Do I focus on learning SEO and try to drive massive traffic to the site? It seems like an overwhelming task, plus I know I'll have to invest in outsourcing backlinks and such, but I'll tackle it if I think it will generate some results quickly.
Do I try to do a product launch, which I understand can take UP TO three weeks. Three weeks I can do. But is that possible if I'm doing it on my own with no experience and no formal training materials?
Do I try to seek out partners or affiliates?
Do I try Adwords? I will scrape together $500 and invest in this if $500 is enough to give me a good chance of generating far more than that in return over the next few weeks.
I intend to focus on ALL of these strategies over the next several months, but I need to focus on the one that will be the fastest result generator now.
I'm not afraid to spend money and I'm not cheap. I already invested over five figures in outsourcing and to develop the site to where it is now. I just ran out of money and need to make it to the next phase.
I wish I had another $15K to hire a PLM, or even enough to purchase an older copy of Product Launch Formula, but I don't.
Instead, I will bust my a$$ to make this happen. I just need advice so I don't waste the next two days on moving in the wrong direction (like the last two days I spent researching keywords).
Thanks,
-Robert