Internet Marketers, what is your biggest asset?

Marketing_Jedi

14 years ago

My greatest asset is the amount of hours I can outsource to employees.

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Angel2988 14 years ago

I would have to say my biggest asset is my fellow IMers. Without their support and guidance I would not be where I am today. I really can't believe how many people are really willing to lend a hand. I have been really pleasantly surprised.
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SeanSupplee

14 years ago

Easy your biggest asset along with any company is your mailing list. Without it you would not be able to produce the number of sales that keeps your business afloat. Every business has a mailing list.

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exstatic

14 years ago

Mine is my existing customers

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rickkettner

14 years ago

Great responses so far. Personally, I think it's a close race between existing customers and the e-mail list. It really depends on the relationship you have with both, and the ratio of customers to subscribers.

At the end of the day, its about both prospects and customers.

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DogScout

14 years ago

Ethics (which is too short without a comment to go with it)

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WD Mino 14 years ago

Originally Posted by DogScout

Ethics (which is too short without a comment to go with it)

Right that's what i say integrity is my biggest asset
-WD
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letscafe 14 years ago

Originally Posted by DogScout

Ethics (which is too short without a comment to go with it)

Yes I belive this is the most important thing. Without it you can't go far
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1960Texan

14 years ago

A willingness to learn, the drive to succeed, and the work ethic to see it through.

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Brandon_Walker

14 years ago

Mailing list for sure. I'm sure most internet marketers would say "the money is in the list"

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Troy_Phillips

14 years ago

I voted for my list but as of a few days ago I deleted a lot of them.

My newest business model is targeting very specific groups of people . The list I had was educated beyond the level I want to get back to teaching and supplying information to.

Now I could have easily sold this list or pimped it out . I gave my word I would not share their information .

Some will say this is a dumb business move and I will not entirely disagree.

I am starting again with only about a thousand who reupt ( hillbilly slang here) to my list when given the rundown of the new business outline .

So I guess my newest biggest asset is my confidence in my abilities to build it again.

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darman82

14 years ago

Email List - Cause Money In the List, right?

that's why now i'm going to focus to build list.. just sign up with Aweber last weeks.

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RGallowitz

14 years ago

Definitely my subscriber base. I can launch products and drive traffic to offers all with my email list. Build a list folks. It works.

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rickkettner

14 years ago

So far a pretty strong consensus around E-mail List or "other". A lot of people are mentioning ethics, and I would tend to agree (though I didn't think of it as an "asset" when creating the list). That said, I think that can be applied to all of the other assets to make them better.

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Keith Boisvert

14 years ago

My biggest asset in BUSINESS is my ability to learn, and apply what I have learned.

My biggest asset in MARKETING my business is my existing customers.

keith

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Amitywill

14 years ago

I'd say the top 3.

High ranking websites because they allow me to build the email lists.

Then the email lists themselves because it allows me to generate sales
an customers.

Then the customer list which are proven buyers.

So the top 3 used together make for some very powerful assets.

Overall I'd say high ranking websites is the most important because
with them I can make sales even without a list. But without the
websites and the traffic they bring I wouldn't be able to build the
list.

With high ranking websites and traffic the possibilities are endless so...

Will

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Heuristic

14 years ago

My biggest asset is the knowledge and experience I have gained over the years. Most of it was earned the hard way through repeated failures.

I know that if I lost everything now, I could have it back again in a fraction of the time. That is one valuable asset.

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Sara Young

14 years ago

Originally Posted by Heuristic

My biggest asset is the knowledge and experience I have gained over the years. Most of it was earned the hard way through repeated failures.

I know that if I lost everything now, I could have it back again in a fraction of the time. That is one valuable asset.

I was just going to write that....

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JayXtreme

14 years ago

The grey matter between my ears...

The most creative tool you have is your brain

The best keyword tool you can have is your brain

The most dynamic customer service tool you can have is your brain

Problems can be solved with your brain.

All the tools, software and content you have, can be gone in a minute, but right now... your brain can bring it all back in a flash

Peace

Jay

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Brad Gosse

14 years ago

I'd say my greatest asset is my reputation. Without it many of your criteria above are useless.

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actionplanbiz

14 years ago

although my list is small. its an great asset

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JohnMcCabe

14 years ago

This blob of gray jelly holding my ears apart.

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chris_surfrider

14 years ago

In a technical sense - client base. Without a doubt the most valuable asset in my business.

From a philosophical outlook - understanding the fundamentals of determining what sells, and then having the capabilities to sell it effectively.

Not many people outside of direct-response marketing understand the gravity of these fundamentals (list, followup, backend, copywriting, etc.)

Knowing what we do, you can basically walk into pretty much any business model and make a killing just by using the fundamentals of lead generation, followup, backsells and testing/tracking.

-Chris

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Lance K 14 years ago

Knowledge of direct-response marketing.
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- glchandler 14 years ago
  
  Might sound a bit romantic or trivial, but the biggest asset I have in my IM journey is my wife.
  
  She absolutely understands WHY I am doing this, is fairly cognizant of how I am accomplishing what I do, and is definitely aware of any/all deposits I make.
  
  If she did not back me I never would make it through the bad days of hard drive crashes, Paypal hacks (last one $136.00) and my time staring out the window to get "ideas".
  
  Could not and would not be doing this without her backing!
  
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BluRoze

14 years ago

I'm so surprised that "High Ranking Websites" isn't the number 1 answer! Looks like I still have a lot to learn about internet marketing! I'm in the right place, at least.

Originally Posted by glchandler

Might sound a bit romantic or trivial, but the biggest asset I have in my IM journey is my wife.

She absolutely understands WHY I am doing this, is fairly cognizant of how I am accomplishing what I do, and is definitely aware of any/all deposits I make.

If she did not back me I never would make it through the bad days of hard drive crashes, Paypal hacks (last one $136.00) and my time staring out the window to get "ideas".

Could not and would not be doing this without her backing!

That is so sweet!

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rickkettner

14 years ago

Have a good reputation and following solid ethics is something I have always just assumed in my private niche markets. That said, now that I am getting a better sense for the IM niche as a whole, I can see why they are considered relatively rare assets. I am shocked by just how many people are selling sub-par products, have no personal qualifications, and lack a "serve the customer" mentality. It is a rude awakening to say the least...

I've always known that building trust is important, but now I see that it is absolutely essential in the IM market (due to dramatically higher levels of scepticism).

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Dan C. Rinnert

14 years ago

I'm surprised so few consider themselves as their biggest asset.

You can replace or rebuild everything else.

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rickkettner 14 years ago

Originally Posted by Dan C. Rinnert

I'm surprised so few consider themselves as their biggest asset.

I don't consider myself an asset... just as a carpenter would not consider himself a tool . That said, I understand where you are coming from. Maybe adding an option like "personal experience" would have been a good idea.
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- Lance K 14 years ago
  
  Originally Posted by rickkettner
  
  I don't consider myself an asset... just as a carpenter would not consider himself a tool .
  
  Yeah, but if someone stole all of the carpenter's tools, he be up and running again rather quickly. However, if the carpenter got amnesia, his shed full of tools wouldn't do him much good unless/until he relearned his craft.
  
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  JAIDEEP2959 14 years ago
  
  Positive reviews about my products is my biggest asset.
  
  It builds reputation and visitors to my website trust me.
  
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BIG Mike

Banned 14 years ago

[DELETED]

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rickkettner

14 years ago

Originally Posted by BIG Mike

I was thinking more in terms of if I were to sell the business - what are the biggest assets. I wouldn't be going with it, but the cumstomer base and partners probably would be.

Nice! I think that is probably how I should have explained this poll. I understand there are a lot of personality traits, relationships, and abilities that are valuable... but I was think of assets that have been built-up outside of ourselves. Resources at our disposal, traffic sources, tools, etc. Guess my description failed miserably

.

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CDarklock 14 years ago

Originally Posted by Dan C. Rinnert

I'm surprised so few consider themselves as their biggest asset.

You can replace or rebuild everything else.

But what is it that makes you that biggest asset?

I'd argue it's your ability and willingness to replace or rebuild, which is how I'd clarify my vote of "other." It's not me per se, so much as the understanding that anything and everything can be replaced or rebuilt.
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Sandeep Shah

14 years ago

My biggest asset is the relationships I have nurtured over the years. Some of my blogs have such passionate writers that you can't find by giving out just money. The are increasing in value day by day and my relationships with them are getting stronger.

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JEL0221

14 years ago

Definitely work ethic and the drive I have to succeed in this biz!

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Hanako

14 years ago

I think each one of these plays an important role in being an Internet Marketer.

Integrity, honesty and your drive to success, coupled with these assets would be a great mix.

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Jill Carpenter 14 years ago

I am my biggest ass.... er I mean asset.
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Internet Marketers, what is your biggest asset?

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