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Stop Unsubscribes In 2010

by Troy_Phillips
24 replies
I see post all the time where people are like " I wanted the free gift so I just downloaded and unsubed ." or "used a throw away address"

They wanted the freekin Hamburger but don't stick around for " do you want fries with that?"

This is somewhat understandable . Way too many hamburgers look good in the picture but when fed to the dog , he licks his own butt to get the taste out of his mouth. :confused:

Those that offer junk, for an email opt in, have a lot to learn about building relationships and perceived future value .

For those that are offering something of value but never get the chance to get any further into the relationship process , here is something brand new to try .

Well .... It is not really brand new . It is not even a new twist on an old tactic . Oh well ... want a little old school advice anyhoo ?

Quit giving your link bait away in instant delivery format .

Instead of just letting them have it , present your information in small digestible bites .

Now come on , do not be an idiot . Offering a free tip today and a buy my sh!t link tomorrow has the dog licking his butt.

Take tip one and either give more free knowledge or a gift that is relevant and compliments tip one .

Now you will not retain everyone. The smart email marketer is constantly funneling anyway . Now funnels are a funny thing .

People think that you should only funnel up. There is people you do not want on your list . There is people you can not help. Funnel them out of the system. This will make for a happier , more scalable list .

If you can not take seven tips , secrets , or whatever you term them, and retain most of your opt ins.... well it is either time to tweak the presentation or maybe rethink the list building thing altogether .
#2010 #stop #unsubscribes
  • Profile picture of the author Benjamin Ehinger
    This is exactly why I prefer to give away a free course that lasts 3 to 7 days because people have no choice but to look at the emails and use an address they normally use. Sure they can unsubscribe after the course, but that is after I have been able to email them a few times.
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  • Profile picture of the author CDarklock
    Originally Posted by Troy_Phillips View Post

    Offering a free tip today and a buy my sh!t link tomorrow has the dog licking his butt.
    I'm totally stealing this metaphor.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Jill Carpenter
      Originally Posted by CDarklock View Post

      I'm totally stealing this metaphor.
      I don't know Troy other than his posts on here, but I heard him say that line out loud. I almost blew coffee through my nose.
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    • Profile picture of the author Troy_Phillips
      Originally Posted by CDarklock View Post

      I'm totally stealing this metaphor.
      Stop thief ... okay go ahead and take it . it has no comparison to sweet mother of crap in a hat though
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      • Profile picture of the author CDarklock
        Originally Posted by Troy_Phillips View Post

        it has no comparison to sweet mother of crap in a hat though
        I stole that one, too. Someone had it in their sig back in 2003 or thereabouts, so I PM'd them "I'm totally stealing that" and they said "sure, go ahead."
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author xiaophil
        Originally Posted by Troy_Phillips View Post

        Stop thief ... okay go ahead and take it . it has no comparison to sweet mother of crap in a hat though
        Troy you recently made my day with this little gem:

        Originally Posted by Troy_Phillips

        If you have the relationship to the right stage ... you can sell a Pringle off of a dog turd .
        I was reaching for the screen wipes after that one.

        Cheers,
        Phil

        P.S. If once you pop you just can't stop, why do they have a resealable lid?
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        • Profile picture of the author Troy_Phillips
          Originally Posted by xiaophil View Post


          P.S. If once you pop you just can't stop, why do they have a resealable lid?
          Wow ... I never realized the lid would go back on.... oh well life is not eezy when you are fat and greezy .
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  • Profile picture of the author tgloetzer
    I like your idea... why didn't I think of that?
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    • Profile picture of the author Jill Carpenter
      Originally Posted by Troy_Phillips
      If you have the relationship to the right stage ... you can sell a Pringle off of a dog turd .
      OMG, do I need to go rifling through all of Troys posts and put it together in a WSO?

      LMAO
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      • Profile picture of the author WD Mino
        Hey Troy.

        Well I think that is some solid advice. I am fortunate have only had 2 unsub oh OOps i said that before I will need to find where because it is actually 3 I just recalled one that left when I launched.

        Giving your customer value is underestimated by an awful lot of folks. When my list receives mailings sometimes it is just to give them sometihng that other people are buzzing about I go buy the rights and send it to them . I think that if you want people to even look at your sh!t you need to do something for them show them they can trust you don't I repeat don't just promote every thing to them because the fact is an awful lot of people promote the same things and worse they use the same cookie cutter emails. Do not promote people you have no relationship with why do you think the big boys don't there rep is at stake when the promote someone else.

        If all you can offer a person signing up is a pice of crap then maybe you need to get involved with a giveaway grab some stuff you can give away and put a package together fact is you have to consider if you would like what your offering. would you find it useful if so chances are so will lots of others. DO NOT TAKE ADVANTAGE OF YOUR LIST great way to ruin yourself and your business. People will talk this forum is proof of that.

        Great post Troy love the hill billy humor not too often things make me laugh but i laughed when i read this that's why your my friend

        Your a good guy

        -WD
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      • Profile picture of the author Troy_Phillips
        Originally Posted by avenuegirl View Post

        OMG, do I need to go rifling through all of Troys posts and put it together in a WSO?

        LMAO
        I will buy the wso but you know .... I would probably request a refund since I heard it all before :-)
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  • Profile picture of the author talfighel
    You can not really control if someone unsubscribes from your list unless you really give them crappy info.

    Even if you give them good and solid info that they were looking for, they can still leave your list.

    Your best bet is to bring in FRESH new leads on a daily basis. That is the best thing you can do.

    You can not control this and the behaviors of people on your list.

    Tal
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    • Profile picture of the author Troy_Phillips
      All too often , new email marketers feel that they are puppet masters . While you can stack the odds in your favor, it is never possible to make 100% of your members ask how high when you say jump.

      I noticed the bold "fresh" new leads . That is the Holy Grail of email marketing . No matter what type of list you are building .

      In the long run... if you are losing ten a day but adding 30... your list is going to grow .



      Originally Posted by talfighel View Post

      You can not really control if someone unsubscribes from your list unless you really give them crappy info.

      Even if you give them good and solid info that they were looking for, they can still leave your list.

      Your best bet is to bring in FRESH new leads on a daily basis. That is the best thing you can do.

      You can not control this and the behaviors of people on your list.

      Tal
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  • Profile picture of the author ToniMaltano
    I have a better tip for my fellow warriors. Instead of giving them away a free ebook, or serving them the stuff in bites, you can give a collection of 3 to 4 small ebooks away for 1 dollar. This guarantees that your subscribers aren't only freebie seekers but people who are ready to pull out their cards.

    Sure, the conversion rate of your squeeze page will suffer a little from it but the list, your subscribers, are going to be much better. I am only doing it this way and it works great. These people tend to stay longer on your list. They don't just unsubscribe in most cases. You can still send them like a 7 day mini course to obtain an even more quality list.

    Try it out and test test test.

    All the best
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    • Profile picture of the author Troy_Phillips
      Now I don't know if this is a better tip but it is a different angle . One that I have used also.

      If you get 5 one dollar opt ins in a day and I get 75 free opt ins in a day ... who is better off ?

      Really would depend on what is behind door number one .

      You approach has advantages . Some of my opt ins may not even have a credit card . I know some will never buy . All of yours did .

      Ever tried to do a refund on a one dollar product ? Was it worth it ?

      I myself will still take the 75 freebie seekers .

      I was talking to Tellman ( via video chat... not sitting in his living room ) a couple of weeks ago about freebie seekers versus a proven ( low dollar) buyers list . He told me that his list of over 250,000 freebie seekers adds 1.5 million dollars a year to his overall earnings . This is before going on the buyers list .

      If nothing is taken out of this conversation but one thing ... that one thing would have to be adding sheer numbers to your list .

      Yes I have tested this ...just in case you are wondering .

      I had a list member that was struggling one time . He needed money ... I needed to test a theory .

      I ran two exact capture pages . Both contained a product ($47) I had previously turned over to my affiliates . This product was an older version. The updated version was now in my affiliates hands so there was no conflict of interest .

      The only difference was my page gave it away for an opt in... he charged one dollar .

      Same exact campaigns . same advertising .

      I added over 1600 opt ins in 14 days . He added a little over 200.

      I received a little over 1800 opt ins ( I kept his opt ins ) he received over $200 ( I paid the pay pal fees )

      For me ... I will stick to the freebie list tactic


      Originally Posted by Toni Maltano View Post

      I have a better tip for my fellow warriors. Instead of giving them away a free ebook, or serving them the stuff in bites, you can give a collection of 3 to 4 small ebooks away for 1 dollar. This guarantees that your subscribers aren't only freebie seekers but people who are ready to pull out their cards.

      Sure, the conversion rate of your squeeze page will suffer a little from it but the list, your subscribers, are going to be much better. I am only doing it this way and it works great. These people tend to stay longer on your list. They don't just unsubscribe in most cases. You can still send them like a 7 day mini course to obtain an even more quality list.

      Try it out and test test test.

      All the best
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      • Profile picture of the author misterkailo
        Originally Posted by Troy_Phillips View Post

        The only difference was my page gave it away for an opt in... he charged one dollar .

        Same exact campaigns . same advertising .

        I added over 1600 opt ins in 14 days . He added a little over 200.

        I received a little over 1800 opt ins ( I kept his opt ins ) he received over $200 ( I paid the pay pal fees )

        For me ... I will stick to the freebie list tactic
        That is a very good way to test the theory. I also believe in numbers no matter how many of them are freebie seekers.
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        • Profile picture of the author businessmatt
          I agree 100% with the OP. As a very new internet marketer, I have spent a lot of time sifting through all the crap out there to find something decent. This has meant opting in to a lot of lists, and almost all of them have sent me nothing but junk offers. So guess what? I'm not on their list anymore. There have been a few (mostly from this forum it seems) that have sent me good, useable information. I'm still on their list.

          The idea behind business and marketing is not to pitch someone at every chance you get. That is very, very annoying. How many of you like used car salesmen? Not too many, because they're trying to sell you everything. You don't want everything, you want help, and then, if you find what you want, you'll spend some money.

          Before you send something out, take a look at it. Ask yourself if this is something that YOU would want to have. If not, then chances are, neither will your list. Be genuinely helpful, and your list will reward you.

          Matt
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          • Profile picture of the author peter_act
            There is another dimension to this, which is the recipient of the emails.

            I am one of those people who regard the emails as the greatest waster of time ever invented.
            I make sure my email inbox only has a maximum of 20 emails, ever, none of them unread.

            I also bulk delete every morning - I just don't have time to read through all those emails - before I know it, it's lunchtime and I've done nothing with my morning.

            So I guess I'm the internet marketer's worst nightmare - an unsubscriber!
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            • Profile picture of the author Troy_Phillips
              So do you still download the offer ?

              I am bad to put on my form that this gift is not free . It requires your email address and I do contact you from time to time .

              Not that it would matter . A good email marketer uses a funnel process to direct members . Those that buy go to one list . Those that open will be moved by interest . Those that are inactive will eventually be deleted .

              I have to agree that email is a big time waster ... yes that comes from an email list builder . That is why it is so important to make sure that what is sent to the list is not a waste of time .


              Originally Posted by peter_act View Post

              There is another dimension to this, which is the recipient of the emails.

              I am one of those people who regard the emails as the greatest waster of time ever invented.
              I make sure my email inbox only has a maximum of 20 emails, ever, none of them unread.

              I also bulk delete every morning - I just don't have time to read through all those emails - before I know it, it's lunchtime and I've done nothing with my morning.

              So I guess I'm the internet marketer's worst nightmare - an unsubscriber!
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  • Profile picture of the author Spinethetic
    Setting up a "10 day ecourse/training" optin list with scheduled emails to deliver the content day after day works very well. In fact I have a list like this that has 3X the open and clickthrough rates as one where I just gave an instant download after confirming their email.

    But make sure that your instant email (the one sent immediately after they click the verification link) is the first course to hook them in right away; I tested sending them the first ecourse immediately and sending the the first ecourse the following day and WOW what a difference in open rates!
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  • Profile picture of the author Slin
    As usual, a good post from Troy, sweet stuff, made me think.
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  • Profile picture of the author Zeus66
    I think a lot of what causes unsubs is straying too far from the topic that got someone on your list in the first place. Sure, if you start slamming them with sales pitches right out of the chute, that'll do it too, but I unsub from a lot of lists when they start sending me off the wall stuff, even if it's not trying to sell me something. And I definitely see a lower unsub rate on my own lists where I stay on-topic at all times.

    I also think if you give someone something truly of value to get them on your list, it creates a bond. Might be stronger or weaker from person to person, but I firmly believe you can create loyalty if you wow them up front with a freebie that beats most of the stuff they could buy for $27 or more.

    John
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    • Profile picture of the author Troy_Phillips
      Come on John ... sign up to my list building emails and we will talk about interior wall design :-)

      The more I read your post ... the more I enjoy your take on things .


      Originally Posted by Zeus66 View Post

      I think a lot of what causes unsubs is straying too far from the topic that got someone on your list in the first place. Sure, if you start slamming them with sales pitches right out of the chute, that'll do it too, but I unsub from a lot of lists when they start sending me off the wall stuff, even if it's not trying to sell me something. And I definitely see a lower unsub rate on my own lists where I stay on-topic at all times.

      I also think if you give someone something truly of value to get them on your list, it creates a bond. Might be stronger or weaker from person to person, but I firmly believe you can create loyalty if you wow them up front with a freebie that beats most of the stuff they could buy for $27 or more.

      John
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  • Profile picture of the author greff
    Perhaps not offering anything at all makes sense?

    Personally, I tend to sub after I visit a blog or website and the content is so compelling that I subscribe as a form of bookmarking the site. If you are like me you are doing a lot of quick looks and then out.

    So, I am subbing to lists that I think will offer some good value for me on topics that I want to learn more about. Believe me, this can work well if you are in it for the duration, if you are working hard to offer good stuff and continually creating more pages on your website or blogging a lot (at least once a week).

    I know how to build a fair sized list using Google Adwords. The cost is a cheap $2,000 when you consider that it can be done in a week or two. But what kind of subscribers do you get that way when you offer something for free?

    If they don't open your email then it's a waste of time, right?
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