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Our Newsletter - Hitting My Head Against A Brick Wall

by celente
17 replies
Hello there great people out in WF land.

I have a very good stockmarket / forecasts newsletter and have lots of subscribers

I am advertising this through youtube and a few articles. I am going ok...and getting buyer who love it...however...

I do have a fairly good funnel, of SAMPLE Alert Pdf >>> intrested client list >> give emails >>> become a full subscriber.... this funnel seems to work ok...but want it to work more.

I would like to take this to the next level....i am making like 4k per month, but would like to double that....any ideas.??

I am charging $47 per 12 month membership (bargain) and they are getting emails every few days and a bigger newsletter 4 x times a year...stockmarket based and economic stuff. I have good track record with this and a good following.

Anyone have any ideas on how to up the anti and start making big time money with this.

PPC advertising? Build my list more????

I am trying lots but doesnt seem to be working much. PLEASE HELP.
#brick #head #hitting #newsletter #subscribers #wall
  • Profile picture of the author getsmartt
    A couple of ideas
    1. Offer your customers a discount (or a free month) for each subscriber they recommend.
    2. Offer gift subscriptions at a special rate
    3. Offer an "Elite" membership at a higher price
    4. JV with another marketer offering a complimentary product (Steve Sjuggerud's Stansberry & Associates is an expert at doing this, if you don't subscribe to their Daily Wealth News letters you should, just to see how they market Investing stuff)
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    • Profile picture of the author celente
      Originally Posted by getsmartt View Post

      A couple of ideas
      1. Offer your customers a discount (or a free month) for each subscriber they recommend.
      2. Offer gift subscriptions at a special rate
      3. Offer an "Elite" membership at a higher price
      4. JV with another marketer offering a complimentary product (Steve Sjuggerud's Stansberry & Associates is an expert at doing this, if you don't subscribe to their Daily Wealth News letters you should, just to see how they market Investing stuff)
      hey those are some smart ideas!! thankyou.

      So with elite you mean like a monthly membership rather than a 12 month annually???
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      • Profile picture of the author getsmartt
        Elite could be anything you want it to be (just charge more for it)...Elite members get an extra news letter every week...Elite members get their news letter 1 day before anyone else...Elite members get a 1 hour teleconference once a month...Elite members get a customized home page with stock quotes...anything you think they would pay extra for.

        Originally Posted by celente View Post

        hey those are some smart ideas!! thankyou.

        So with elite you mean like a monthly membership rather than a 12 month annually???
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    • Profile picture of the author lenlatimer
      Hi,
      Several ideas. First, simply charge more. You probably should be chargin $47 a month rather than $47 a year. See Charles Payne's Charles Payne's Wall Street Strategies or Bert Dohmen's Wellington Letter Dohmen Capital Research Institute.

      Secondly, like both of the men, PR is a great way to promote your newsletter. Find ways to get quoted, or better, interviewed, on news and financial networks.

      Third - think about offering a premium (bonus) with new orders. (example, Sports Illustrated's premiums are worth more than the subscription.)

      Fourth - Start a Gold and Platinum level at substantially higher rates.

      Fifth - Know your renewal rates and acquisition costs so you know how much you can spend per new customer acquisition. Many pubs don't make money on the first year's new orders.

      Sixth- Learn that renewals arewhere you real profits are - the continuity income should build up year after year.

      Good luck.
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      • Profile picture of the author Scott Ames
        Originally Posted by lenlatimer View Post

        Hi,
        Several ideas. First, simply charge more. You probably should be chargin $47 a month rather than $47 a year.
        Good luck.
        I was going to say the same thing.

        I can't remember who, but they had a stock newsletter at X price per month. Lets say it was $39... they kept raising the price and got it up to $199 a month or so. Business kept increasing and of course so did revenue.
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  • Profile picture of the author rondo
    Do you have an affiliate program? There are lots of affiliates in your niche so why not join CB or Paydotcom or something similar.


    Andrew
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  • Profile picture of the author celente
    I love the info coming in here.

    Thankyou and bless you all for helping...it really means alot.

    If you want to have a look at our newsletter you can have a look here >> http://www.fo5256em
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  • Profile picture of the author celente
    I have not tried pay per click with this.... but not sure if its worth it???

    probably worth a go, as I feel our sales funnel ok for now...but would like to stregthen it.
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  • Profile picture of the author getsmartt
    I imagine PPC in the investing market is pretty high dollar per click, might be tough to keep the ROI high enough to justify it?
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    • Profile picture of the author celente
      Originally Posted by getsmartt View Post

      I imagine PPC in the investing market is pretty high dollar per click, might be tough to keep the ROI high enough to justify it?
      True, i feel so silly that I didnt have an affiliate program going. this could be a great way to really hone in and bump up sales.

      I do have a secret PPC resource that I can get as low as 0.08c per click...so i will do a trial and can it if it doesnt work.
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  • Profile picture of the author celente
    thanks,

    anyone else have more great ideas to add.

    Anything?
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  • Profile picture of the author Dennis Gaskill
    One way to make more money is to increase your conversion rate. Do you know what your conversion rate is for that sales page?
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    Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author Pat Blank
    There is a lot of value in your previously published editions. Go back and bundle some articles and sell for lots of money. Or give away as bonuses to elite subscribers.
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  • Profile picture of the author celente
    Yes i am getting about 100 new subscribers a day.

    I like the idea of just blasting my list and offering one report. I hadnt thought of that.
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