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What throws a Sales Page off?

by dem0x7
5 replies
Hey guys,

I am just wondering what throws a Sales Page off for you guys. I am working on one right now, and I'm looking for ways to improve. I haven't made it live yet, so I can't see how well it is doing, but after I keep looking at other products, I get new ideas.

I know a lot of sites have a pop-up box which is an opt-in that goes down with you every time you scroll the page. Those are really annoying for me. Do they even work?

Another one is when you close the page, and it comes up with that annoying box telling you to "WAIT! Don't Leave Yet".

Are those two things I should avoid, or try out?

The URL for my sales page:
Fail-Proof Marketing by Leon Rawitz

Any other tips and comments on how to improve would be greatly appreciated. Even the good things about the page I would love to hear. But like the Thread Title, what absolutely throws you off where you close out right away?

Thanks!
#page #sales #throws
  • Profile picture of the author Loren Woirhaye
    A header built around a picture of a fake book.

    Nobody really wants to buy a ebook. Real books are kind of
    interesting for book lovers to handle, but I don't think
    showing a picture of a faux book helps here.

    Tom Antion, who's been around for awhile in IM, shared
    a tip awhile back that on his higher-ticket products he
    found it was best not to use pictures at all of a product
    that, while it may be shipped on CD or whatever, is still
    an EXPERIENCE, not a thing you cherish and enjoy
    handling. His premise was that more people will read the
    letter instead of jumping to conclusions based on the
    picture.

    That said, I don't feel pictures of ebooks are all bad - they
    do "dimensionalize" what the customer gets, psychologically.
    I think it's a mistake to build your graphical presentation
    around the idea that you "get" a book that isn't even
    a real thing when you buy. Overemphasized, the intangibility
    of the PDF becomes painfully obvious and one might
    be tempted to think: "this guy wants me to pay him
    $40 for what?"
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  • Profile picture of the author David Raybould
    Hi there,

    There's a lot of different things
    holding this back.

    Your best bet is to hire a pro
    copywriter to give you a full
    critique. Such as Loren ^.

    Failing that, post this message
    in the copywriting section and
    you should get some tips.

    One quick tip from me though -
    the video in that area of the
    page will kill you. If it's there,
    it needs to contain something
    very specific, and it should run
    less than a minute.

    Anything more and you're prob
    hurting conversions.

    As a total aside, the video didn't
    play for me. I'm on firefox.

    Hope that helps

    -David Raybould
    Signature
    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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    • Profile picture of the author dem0x7
      Originally Posted by David Raybould View Post

      Hi there,

      There's a lot of different things
      holding this back.

      Your best bet is to hire a pro
      copywriter to give you a full
      critique. Such as Loren ^.

      Failing that, post this message
      in the copywriting section and
      you should get some tips.

      One quick tip from me though -
      the video in that area of the
      page will kill you. If it's there,
      it needs to contain something
      very specific, and it should run
      less than a minute.

      Anything more and you're prob
      hurting conversions.

      As a total aside, the video didn't
      play for me. I'm on firefox.

      Hope that helps

      -David Raybould
      Thanks David. Actually, the video is not put together yet, so it is just an image. Though you are right I was just planning to make it a 30 second clip or so.

      This is my dads book, and I am re-doing the page. The current one is at FailProofMarketing[dot]com which of course needed a lot of work.

      I know it was looked at by many copywriters, and he does a lot of writing. I think the copy is great, I'm just worried about displaying everything correctly and making sure I don't throw anyone off.
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  • Profile picture of the author Brad Gosse
    I have bounced away from sales pages for simple errors in spelling and grammar. I don't know why but when I see those things on a sales page I run.

    I also don't like superlong 30 page sales letters. I don't have time to read them.
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    Free Clip Art
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  • Profile picture of the author Aj Wilson
    Pop ups, ****ty graphics, horrible text & layouts, horrible headlines...

    and anything that looks like bull****.
    Signature
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