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Sales letters and headers

by Danny Cutts
12 replies
Hello warriors,

Sales pages...

to have a header graphic or not?? that is the question!

Should I go straightin with a headline ect or should I put a header image in and then have the headline??

Ideas thoughts would be handy

Cheers

Danny
#headers #letters #sales
  • Profile picture of the author Danny Cutts
    Hmmmm thanks for that alexa....

    I like your style

    Danny
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    • Profile picture of the author JohnMcCabe
      This is really the place for a simple split test.

      That said, testing different header graphics is worth thinking about.

      My problem with most IM headers is that they are getting terribly formulaic. They're so generic that they are boring and scream out "BUY MY ---".
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  • Profile picture of the author Danny Cutts
    I think I will be testing a lot...

    I have been writing copy today.. which sucks at the moment but I am sure I will get to grips with it soon

    Danny

    PS thanks for all the help
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  • Profile picture of the author Loren Woirhaye
    The lines of text (pre-headings I call them sometimes) that
    occupy a top-left or top-right position are called "eyebrows".

    Headers waste valuable real-estate if they're just showing off
    graphics cliches. They can be used to do some real selling
    though... but only usually when they have copywriting elements,
    ie. WORDS, in them. If the words are in graphics they won't
    be seen by those using some browsers however, so your
    core message should be intelligible in pure HTML without the
    graphics in the header or box shots and things like that.

    If you've browsed the web on one of these little netbook machines
    with a screen as small as 1024x600 pixels, you'd know that a
    fat, artist-indulgent header can make your prospect not even
    see your headline below it.

    That said, I work with graphics more and more these days and
    they are definitely a key component to most direct-response
    selling on the web and in print.
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  • Profile picture of the author Danny Cutts
    Haha I so know what you mean I was running my online business from a 10inch netbook while I was travelling some sites can be a real pain in the bum.

    I think I will do a couple of landing pages and split test then roll from there

    I need a headline now

    Danny
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  • Profile picture of the author Sam Mlambo
    Test my friend. At the end of the day it's your words that should sell. The graphics add more professionalism to your website, in turn giving a little more credibility.

    - Sam
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  • Profile picture of the author Kris Turner
    I have sites where headers ruin conversions, and I have sites where they raise conversions. Unfortunately, the only way to find out each time is to try both and compare the results.

    Having said that, though, if I wasn't allowed to test, I'd have no header.
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  • Profile picture of the author Kevin-VirtualProfitCenter
    Test it, but in almost every test I've done in various niches selling self-help products (that's pretty much all I sell or write copy for) a header image has lower conversions. But...a more important question you may want to ask is video v. no video v. video+text v. video+alternate text option. Those options will probably have a higher impact on your conversions.
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  • Profile picture of the author Danny Cutts
    Video is coming..... soon!

    I think I am going to concentrate on the headline.... get that some where near then launch teh site then its split testing..

    Cheers

    Danny
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    • Profile picture of the author AndrewCavanagh
      If you use a header you should think of the text and graphics you have in that header as your preheadline for the sales page.

      Also the header should not be too deep.

      You want the main focus of your prospects to be on the main headline on your sales page.

      Kindest regards,
      Andrew Cavanagh
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