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$500/1000 Initial Internet Marketing Budget...What Would You Do?

by SeanFromSoCal
5 replies
Hey guys, I just joined Warrior and looks like I'll be spending a lot of time on here. Lots of tempting offers that I'm looking into (like Paul's and Angela's packs for example). It's actually overwhelming to start with. There is too much for me to jump in and absorb it all and get familiar on who provides the WSOs that give the best bang for the buck. And unfortunately I have money to burn now since my need is immediate.

So I present this question to veterans of Warrior Forum who want to point a newbie in the right direction...

Given a $500 initial marketing budget how would you spend it? Given a $1000 initial budget, what would you do?

Here's a little background info. The client is a startup company offering a niche consumer electronic product that they sell direct to the consumer from their website. Adwords PPC is not working well. I have commented on many blogs that popup for our target keywords -- not seeing any SEO benefits from the links yet, but getting a could random real customers so that's good. Have manually submitted the site to over 200 seo friendly directories, but its just taking time for these to be approved and our rankings adjusted. We are starting an affiliate program but it is not ready yet. SEO hasn't been great since I think we are in the sandbox since we've been to one-sided with blog comment and directory link building.

I'm just the website developer for this startup company and have negotiated a pay by performance internet marketing experiment to try over the next couple months.

So please guys give me some pointers based on your experiences. Thanks in advance.

P.S. For those willing to coach me I can give you some pointers/review on your own website from a developer's standpoint as a way of showing my gratitute.
#budget #budgetwhat #initial #internet #marketing #startup #tips #wso
  • Profile picture of the author Toby Lewis
    Newbies with money to burn is what keeps this industry going... Thanks!

    But seriously, PPC with really really good tracking is not a bad way to go.

    However if you don't know what you're doing it's also a good way to loose your money the fastest. Maybe get a great PPC related WSO and spend a lot of time testing.

    Good luck!
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    • Profile picture of the author badboy_Nick
      Here's what I'd do:

      Learn PPC and study how to sell potential customers ... called LEADS.

      Getting paid for every person that gives you their name and contact info is much easier than getting a commission based on a sale where the customer has to take out his credit card.

      PPC --> Micro-Site = Lead Generation

      Try that for starters. Any questions just let me know

      Nick
      Signature
      Read my incredible story: www.affiliatechamp.co.uk
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  • Profile picture of the author winebuddy
    my suggestion would be to use PPC to send customers to a page that details the product and has an optin form to get a PRINTABLE BROCHURE.

    Once you get their name and email, just follow up with them and bring them back to a page that SELLS the product and asks for the order.

    Since the brochure is free, you'll probably get more people asking for it than just trying to get the sale up front.

    After 5 to 7 emails, you'll know who is going to buy or not.

    I think your conversion percentage will go up using this technique.
    Signature
    "Knowledge is NOT power... ACTION on Knowledge is power"
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    • Profile picture of the author SeanFromSoCal
      Thanks your for your feedback Nick and Winebuddy. That's a great point you both brought up. Much easier to sell to existing customers and leads you already have than collecting new leads. But I would think those would be more effective with a digital good/downloadable product. Being an physical product website, would it not be better to convince them to buy on the spot than try to get them to add to our mailing list?

      If you guys were Googling looking for a widget to buy. You would be more likely to purchase if...
      A) the website convinced you submit your e-mail to download a brochure that talks about the product. And then they will send you e-mails and then you will buy?
      --Or--
      B) the company provides a well written product description (with links to testimonials and reviews and FAQ if the visitor wants even more info) and the option to buy right on the page?

      I would think method B would be more efficient.
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      • Profile picture of the author SeanFromSoCal
        Also the company has a dedicated PPC guy so that is out of the question. I do not get any revenue from any PPC visitors.

        So I have to focus more on SEO type activities.
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