Got a Minute?

I asked my 6 year old daughter these questions and here are her answers:

1. smells good
2. looks good
3. does really cool stuff

I hate getting glue on my hands

The teacher doesn't stop talking

Brought where?

No

A good product to me is informative, doesn't assume that you know anything about it so is very complete. It's visual - screen shots, etc. to help readers understand.

It gives information not readily found in Google and the information is true and not overhyped BS.

It presents information that if followed, will actually benefit the reader.

It's easy to know when you bought one. As you are reading it, you aren't swearing to yourself ... screwed again. You're actually interested in the content and gaining useful information.

There's nothing hard about making a product if you have good knowledge to pass on. Gaining that knowledge is the hard part.

I'm not a big consumer of info products so I don't have a lot of them to compare, but I bought IPK (Info Product Killer) and it was everything that I wanted from it. I use the method and make money from it and hadn't run across it anywhere for free.

Hi SamuelJ,

Here's my take at your questions:

1) The product must be useful (useful=valuable) ... e.g. It delivers.

2) It must accomplish what customers would expect upon purchasing it (so as to not mislead anyone)

3) Have exceptional support.


The hardest part about making a product I think has nothing to do with the product directly: the launch process.

You need to build up some buzz--at least among your current subscribers--by subtly announcing a while before it launches, and then reveal more and more up until launch date (think of a really high budget movie, perfect example).

If you don't have a list or some kind of following (blog, for example), the launch process should be even longer and involve building one (create a free report directly related to your product).

This is also the time to start making JV deals and building relationships with those you want to promote your product as an affiliate.


The biggest problem is the time it takes. I prefer to create a free report that goes with my product to 1) build buzz and 2) grow my list to make sure the launch goes well.

Plus of course the time it takes to create the product itself, as well as the website, the support system, etc.

You have to think of all these things (as well as everything I mentioned in the previous questions) and not JUST your product.

Those who create a product and just "put it out there"... don't usually make much from it unless they are already some kind of an authority in their niche.


I'd have to say Josh Spaulding's Info-Product Success formula (just do a search for it on Google, I don't want any misunderstandings with the mods).

BUT, there are a lot of others. Many of them have to do with effective list building and more importantly, WHAT to do with them. List P.R.O.F.I.T. System by Jimmy D. Brown is another good one.

Both products are very affordable and provide much more value than what they cost.


Just remember these things...

- Create something free to give away to build your list BEFORE you launch, and then get them excited about it by reminding them a few weeks before launch. That way when you DO launch, you'll make more money.

- Try to get people to test your products for free so they can give you some testimonials--this is the perfect opportunity for you to also ask them to be one of your affiliates if they liked it.

- Optional but recommended, try to find another person who might be launching a relevant product (or has already launched) and might want to work out some kind of JV deal, which is basically just two people leveraging off of eachother.

- Make sure your product DELIVERS.

- Once you launch, be prepared to offer the BEST support you can provide. You should work towards building a positive relationship with your customers... starting from the time they get onto your LIST.


Wtf? j/k lol... I'm not sure what you meant by this one though :-)

Anyway, good luck with your product, and post anymore questions you might have! I'll stay subscribed to this thread just in case.

Hope that helps,

-Jonathan Beebe