An Unexpected Marketing Lesson
That's what she thought, anyway. I had a birthday sale a few days ago. When I put something on sale I usually add a disclaimer that the sale prices cannot be applied to previous purchases. After all, who wants to start refunding money on year old purchases?
Well, she misunderstood my disclaimer, thinking I was saying if you previously bought the lower cost version of this product, you could not buy the higher end version at the sale price.
She literally demanded that I take her $97.00.
So, I did.
The lesson in all this?
Don't assume everyone will understand a standard disclaimer . . . I guess.
Have you ever had a customer demand you take their money? Got a similar story?
Just when you think you've got it all figured out, someone changes the rules.
Beats OptinMonster, Popup Domination & Co. hands down.
ppcsluzby.cz/en - PPC agency