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Choosing Which Pages On My Site To Build Back Links To?

by KingArthur
8 replies
If you build back links into your home page will it help the other pages on your site also rank higher in the search engines? I realize that you need at least one or two back links into each of the pages of your site so that the google crawler can find them. But it would be so expensive to build back links into your site if you are cranking out many 20 page sites. So to choose a couple of pages to build back links into that would help the search rankings of the other pages on each site what feedback can you give me that would be helpful?

Thanks
#back #build #choosing #links #pages #site
  • Profile picture of the author shmeeko69
    Originally Posted by KingArthur View Post

    If you build back links into your home page will it help the other pages on your site also rank higher in the search engines? I realize that you need at least one or two back links into each of the pages of your site so that the google crawler can find them. But it would be so expensive to build back links into your site if you are cranking out many 20 page sites. So to choose a couple of pages to build back links into that would help the search rankings of the other pages on each site what feedback can you give me that would be helpful?

    Thanks
    It not that important Arthur, as long as your backlinks are pointing to your index page, you will climb the search engine ladder & people will eventually find you & If your homepage is good then, most folk will go to the other pages of your website, because people are naturally curious !

    Mark
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    • Profile picture of the author cindybidar
      I disagree. Google doesn't rank sites. It ranks pages.

      Every page on your site should have its own purpose - to get a list sign-up, get the reader to click an affiliate link, whatever - and its own keywords. And every single page should be treated as an individual when you're link building.
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      • Profile picture of the author tpw
        Originally Posted by cindybidar View Post

        I disagree. Google doesn't rank sites. It ranks pages.

        Every page on your site should have its own purpose - to get a list sign-up, get the reader to click an affiliate link, whatever - and its own keywords. And every single page should be treated as an individual when you're link building.
        I agree with Cindy whole-heartedly. There was an article posted on SEO-News.com and SiteProNews.com this week that addressed this question directly. ( See: SiteProNews: Webmaster News & Resources Blog Archive Never Underestimate the Real Power of Long-Tail Keywords )

        Google does look at every page individually NOW. There was a time (up until about two months ago) when links to your home page could take care of all of your inbound linking needs, but that is no longer the case...

        Ideally, you want to link to any page on your website that you want to directly draw attention to. On my site, that is each of my sales pages, and the primary article directory page, as well as my search engine...

        To get an idea of how Google handles links to internal pages on your website, just type out the name of your website into Google... Here is mine: the phantom writers - Google Search

        As you will notice, Google shows the home page of my site on the top of the listing AND 8 internal pages on my site down below... And they are showing the internal pages that have the largest number of inbound links to them.

        Surprisingly, some of those pages that show up in the list of 8 under the main listing are pages that other people have chosen to link, rather than me linking to them...

        Ideally, if you are in control of the links to your internal pages, you will want to link to those pages that serve as internal directories to other pages on your site...
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        • Profile picture of the author KingArthur
          So after reading what you people said would you conclude that since google now looks at the individual pages and ranks them according to their value and the amount of links built into them that it is much better to concentrate on one site and build up that site with content and back links rather than concentrating on an empire of many sites where you are spreading yourself thin and you never will be able to build enough links into all the pages on many sites since it would be too costly?

          What do you think?
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  • Profile picture of the author Rukshan
    But you must identify most important inner pages and particular keyword for that. Then create backlinks for those pages rather than making all backlinks to your home page.
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  • Profile picture of the author jones1982
    Originally Posted by KingArthur View Post

    If you build back links into your home page will it help the other pages on your site also rank higher in the search engines? I realize that you need at least one or two back links into each of the pages of your site so that the google crawler can find them. But it would be so expensive to build back links into your site if you are cranking out many 20 page sites. So to choose a couple of pages to build back links into that would help the search rankings of the other pages on each site what feedback can you give me that would be helpful?

    Thanks
    You are talking about reciprocal links. but.. do you know one-way links is better than reciprocal. If you link exchange with others site then you can make a page title 'Links' where you can place all links. best of luck. work hard.
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  • Profile picture of the author Brandon Sheley
    The home page should have the majority of the links, but you should also give deep links to your inner pages.
    It might be "costly" but it's a must if you want your whole site indexed.
    Also producing a sitemap for google webmaster tools, is a good way to get the inner pages indexed,
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    ..get off my lawn
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    • Profile picture of the author ARVolund
      Why should most of the links go to the home page?

      First off the main reason to get links is not to get the pages indexed but to get them ranked for particular keywords. Getting an page indexed gets you absolutely nothing.

      Think about it, if you find a site with some useful information do you link to the homepage of the site or do you link to the page that has the particular information you are looking for? When you do a Google search and a page from ehow or some other information site comes up, is it the main page or the page about what your were searching for?

      Lets say you have a site about widgets. You want to rank well for both

      Red widgets
      and
      Blue widgets

      You make one page that is optimized for red widgets and one for blue widgets. Then you send most of your links with red widget as the anchor text to the red widget page and most of you links with blue widget as the anchor text to the blue widget page.

      I personally go 80/20 on my back links. I send 80% of my links to whatever page I am trying to rank for and 20% to the main page of the site. This way the main page gets a pretty nice selection of related anchor texts going to it and the individual pages get very targeted links. I have been fairly successful in getting a number of double indented rankings doing it this way.


      Richard



      Originally Posted by Brandon Sheley View Post

      The home page should have the majority of the links, but you should also give deep links to your inner pages.
      It might be "costly" but it's a must if you want your whole site indexed.
      Also producing a sitemap for google webmaster tools, is a good way to get the inner pages indexed,
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