What YOU can learn from the U.S. presidential race - FREE REPORT FOR ALL ***

UPDATE: Paul Myers - ultra successful Warrior extraordinaire - has graciously provided a 33-page report with excerpts from his acclaimed internet marketing newsletter for all to enjoy.

This report is a must-read. Get it now - and after you read it be sure to 1) thank Paul on this thread and 2) sign up for his newsletter if you are not currently subscribed: Online Business Building Newsletter - TalkBiz News

Here's the FREE 33-page Report from Paul:

http://www.talkbiz.com/cgi-bin/db.pl?presidency,wf

Ken

____________________________________


You may ask what the U.S. presidential race has to do with your ability to make money? You'd be surprised to know just how much, assuming you carefully observe what's happening.

This thread is NOT about who you want to win the election. DO NOT respond with your opinion about that. You'll notice I won't even use the candidates' names.

This thread is NOT about politics - it's about internet marketing strategy based on lessons learned from watching politics. Thank you in advance.

What I'm digging into here are some lessons I've taken away from watching this election race unfold. There's no doubt in my mind others will have additional lessons to talk about here.

Here are two big lessons I've taken away:

1) The power of standing for something specific

Each of these presidential candidates stand for a certain philosophy and approach to governing the U.S. into the future.

When the "something" they stand for is too general, muttled or is not coming through, poll numbers tend to go down. When the "something" they stand for is clear and specific, poll numbers tend to go up. This is a valuable lesson for us marketers.

A lot of marketers underestimate their positioning as a leader in their given markets/niches. But if you think about it, that's exactly what we are.

We're effectively "standing up", getting in front of a target market and leading them toward the purchase of certain products or services.

This leadership takes place in many forms - mainly through writing but also through webinars, teleclasses, videos, podcasts, etc. Even if it's just a sales page going directly to a product purchase, the page is leading and guiding the reader through the communication of specific points.

So what's the lesson?

As a general rule, when the communication is clear and specific, conversions and sales will go UP. When the communication is vague and general, conversions and sales will go down.


2) The power of effectively creating and changing conversations

One thing is clear from watching all this election coverage: each candidate's camp is always trying to control the conversation for their own advantage.

This makes sense. After all, being the center of conversation is vitally important in an age filled with much noise and distraction.

But the real lesson I've gained has to do with the candidates' abilities to CREATE new conversations and also CHANGE conversations to their own benefit. In certain cases the conversation has changed to their detriment - this can be said for both candidates.

Why is this so valuable to observe? Because "conversation management" is something top marketers are able to do brilliantly.

The ability to create and control a conversation that agrees with, challenges or in some way speaks to your prospect's worldview is one of the least talked about million-dollar skills in IM.

Be sure to watch this next week to see how each candidate is managing the country, media and even world conversations in the home stretch.

____________________________


Ok, now it's your turn. What lessons have YOU taken away from this presidential race specifically relating to your ability to make money online?

The examples I shared above are quite broad - your examples may be more specific. Great! Bring them on for everyone's benefit.

Best regards,
Ken