Offering Multiple Products Good or Bad Idea?
I was wondering on your thoughts of offering multiple product options. I have a stock trading site and I currently offer 3 different monthly subscription products. The price points are $250 -$100- $25. The $97 and $25 are products spun off my $250 product.
I have more people in the the $25 than $250, which has me feeling like I am not asking for the big sale and opting for the small ticket sale. Also missing sales because I am giving to many options to the buyer, creating more objections.
My thought was just to offer the $247 and focus on building the membership base on that and really pushing the fact that the $250 has all the advantages of the other products plus a lot more.
Offering the one product would also lessen the work load.
Just wanted to get some feedback.
Thanks
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