Price Pointing - How do YOU fix your price?
due in October.
I'm seen and read discussions about whether its ending with .95 or .99 but I'm more interest in the major levels.
For example I've seen everything ranging from the $7 model. Why wasn't it $7.50 (Whats the principle??)
So I've seen $15, $17, $19.95, $20, $27, $37 $47, $97 and thats where it generally stops for low end products.
Once we get into the $127 , $147, $295 etc etc, we expect far more for our money.
Over $500 and we tend to expect physical shipment with a hefty thud factor needed.
Over $1000, $2000 and something special is expected. What is it??
How can these figures be charged? Is it the value of the product? Or the position of the guru? You pay more for a particular person??
Anyway lets open this debate. I'm particularly needing imput for this major product - Cheers
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