Affiliate Marketers: you're leaving money on the table if you aren't doing this...
I have an old site that I made 3 years ago during the 30 Day Challenge. It's been making a trickle of sales from a trickle of visitors, so I really haven't done anything with it. It was averaging about .5% conversion from all visitors (abysmal, I know).
Recently, Google's webmaster tools showed it averaging low on the second page for a much better search term than I was originally targeting, so I've been working at kicking it up in the SERPS for the new term. I've pushed it to #6, and now the site is getting a couple hundred visitors per day, and growing.
The problem was that I was doing weak preselling and linking to the affiliate offer. I had never done anything to build and sell to a list on this site since it was on the backburners.
Last night I put together a report using some PLR intended to be used as an autoresponder sequence. At the top of the report I put a "Johnson Box" with "Important Information." This information is niche-related and a strong presell for the product I'm promoting.
Today I set up the autoresponder, including a "thank you" page with another presell message.
I then worked on installing a slide-up opt-in. As I was working on it (I was fiddling with it to make it look the way I wanted it), I had four opt-ins.
One of those four purchased the product. (Yes, I know there's no statistical significance.)
This is before they've seen my follow-up messages. And I haven't even begun setting up additional promotions or promoting lateral products...
If you're doing affiliate marketing and you aren't building a list, you're using an extremely sub-optimal system.
Assume that through a stronger presell and repeated contact I'm able to boost the conversion to 2%. That's four times the profits for putting in a few hours on tweaking a process. This "backburner" site could be easily doing greater than $100 per day.
Do you have any sites that could stand some "tweaking?"
What are you waiting for?
Recently, Google's webmaster tools showed it averaging low on the second page for a much better search term than I was originally targeting, so I've been working at kicking it up in the SERPS for the new term. I've pushed it to #6, and now the site is getting a couple hundred visitors per day, and growing.
The problem was that I was doing weak preselling and linking to the affiliate offer. I had never done anything to build and sell to a list on this site since it was on the backburners.
Last night I put together a report using some PLR intended to be used as an autoresponder sequence. At the top of the report I put a "Johnson Box" with "Important Information." This information is niche-related and a strong presell for the product I'm promoting.
Today I set up the autoresponder, including a "thank you" page with another presell message.
I then worked on installing a slide-up opt-in. As I was working on it (I was fiddling with it to make it look the way I wanted it), I had four opt-ins.
One of those four purchased the product. (Yes, I know there's no statistical significance.)
This is before they've seen my follow-up messages. And I haven't even begun setting up additional promotions or promoting lateral products...
If you're doing affiliate marketing and you aren't building a list, you're using an extremely sub-optimal system.
Assume that through a stronger presell and repeated contact I'm able to boost the conversion to 2%. That's four times the profits for putting in a few hours on tweaking a process. This "backburner" site could be easily doing greater than $100 per day.
Do you have any sites that could stand some "tweaking?"
What are you waiting for?