What to do with a bunch of search term URLS?

3 replies
The site for my local offline business does not have any geo-specific term in the URL (since my market encompasses enough ground to perhaps be called a small "region", but that region has no name, my only choices seemed dangerously narrow.)

I also have dozens of URLs, cheap ones, not .com or .net, which are each comprised of my offline specialty and the name of a locality within my personal "region".

They look like: CityorTownWhatIDo.(unfamiliar extension)
By the way, where possible I also grabbed a couple of the still available geo-local URLS that do have .com or .net, but just a few.

I'm thinking of these as geo-local satellites orbiting my main site.

Right now these URLs forward to my main site.

The service I used to register all these URLs let me enter titles and descriptions for each.

The titles echo my specialty, the WhatIDo, (which I know to be a big search term, as such, for my market) and the name of the locality found in the URL.

My descriptions mirror one another, except that each includes once again the specific locality named in the URL.

Question A. Was this a stupid rookie waste of time? Please don't give your final answer until you finish reading this post.


My intention now is to systematically stop the forwarding and duplicate my main page at each URL, but slightly customized in each case to organically but prominently feature the name of the given location. The links from each of these mirror-ish home pages would simply link to the primary set of content pages back on my main site, or to the very same external sites linked to from my main page. The goal being a near-seamless, non-distracting coherence between all of these landing pages (if I am using that term corrrectly,) in front of:

1. Maybe some SEO value for the main site; probably microspcopic, I realize.

And

2. Visits to all of these geo-local satellites, as you might call them, which would very naturally funnel traffic to the rest of my main site if they did not actually all by themselves get me the client inquiry I'm after in the first place.

Question B. Would this be a further stupid rookie waste of time?


The site hasn't launched yet so I have no data. I just have basically a business card there. Something for the directories I'm signing on to to point at til launch date.

Question C. If grabbing a dozen or so linkbacks for each of the satellites is a good idea, would any of you like to bid on getting them for me?
Question C part 2. What specs should I require for these linkbacks? I hear it is good not to have them all spring up like mushrooms on the same day or even the same week. True? What else should I care about in buying linkbacks?
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Please know that I am ever so grateful to be able to present this request for information to this group of people.
#bunch #search #term #urls
  • Profile picture of the author WarForNom
    Let me add that the domains I refer to above are not .com, .net, or .org, in case there was any doubt about that.
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  • Profile picture of the author NickP
    time vs. payoff analysis. There's nothing wrong with building out your own network of sites (unique ip's would even be better), but it's all going to depend if you can drive traffic to them. If you can, is it worth the time it will take?

    p.s. I have .info's that have number 1 rankings, so extensions aren't a major factor.
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    • Profile picture of the author WarForNom
      Originally Posted by NickP View Post

      time vs. payoff analysis. There's nothing wrong with building out your own network of sites (unique ip's would even be better), but it's all going to depend if you can drive traffic to them. If you can, is it worth the time it will take?

      p.s. I have .info's that have number 1 rankings, so extensions aren't a major factor.
      Thanks for the input.

      My thinking in grabbing them was that they would be good to have *if* it turns out that even without traffic from other sources they ranked high on searches where the search term was exactly the name of the domain (I would set up each locality page to have these same terms in the title, description, Header text, alt text and organically in the body copy.

      That seems like an amount of work I can invest because it seems as though it could be systematized easily or outsourced cheaply. That and maybe just a few back-links each so they didn't look too isolated.

      My hope is that a page such as I describe could rank high on a search for the exact terms in the domain name. I'll report back once it is implemented, but by way of raising or lowering the prioritizing of implementing it, I hoped to hear from a few people here about whether this has a decent chance or is an extreme longshot at best--or maybe just useless and dumb.

      Thanks again for responding.
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