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Online marketing campaign for accountancy firm?

by spietreser
3 replies
Hi Warriors,

I've been asked by a client, an accounting and tax firm, to handle their online marketing. Since I'm relatively new to working with clients (I do have experience in aff. marketing), I'd like to get some advice.

The big main goal is to get new clients. Secondary goal (this might be a different campaign) is to increase satisfaction among current clients.

Unfortunately, the budget is small so my margin for error is close to zero.

My questions are:
1. what's the best way to start?
2. do you have tips that have been proven to work in the past?

What I can think of is:
1. Increase website visitors by applying some proven SEO techniques. I already made a to-do list for this.
2. Build a list by making a small report as a sign up bonus. Build a landing page and doing some adwords for this purpose.
3. Check out some possible JV's. However, I have no idea where to look for JV's...

Any advice (and/or examples) would really be appreciated!!!

Many, many thanks!
#accountancy #accountants #campaign #corporate #firm #internet marketing advice #marketing #marketing campaign #online
  • Profile picture of the author spietreser
    Does anyone have ideas?
    Thanks!!!
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  • Profile picture of the author travlinguy
    I've written dozens of articles for offline businesses with excellent results. Back in May and June I did 50 or so for a chiropractor offering spinal decompression.

    My writing style incorporates stories so, other than a few straight informational narrative pieces, I wrote stories of people who each had neck or back problems, went through the routine treatments like physical therapy, meds, surgery, etc. with little relief, and didn't get relief until they discovered the miracle of spinal decompression. These articles were posted on EZA in the name of the chiropractor with links back to his site and business picked up a lot, otherwise he wouldn't have kept ordering articles.

    I've done the same for sedation dentistry, a company that facilitates 1031 Tax deferred exchanges, structured settlement buyers, and several others. They were all very pleased.

    Your client could easily benefit from articles like these with stories about people who saved greatly on taxes and asset protection. Accounts like these also work very well for info products. Bottom line: stories get results. But I'm not doing articles like these for $5 or $10 per as they take much more time to write especially with research into a specialty like chiropractic, dentistry, etc.

    Here's a true story I did for an affiliate product I'm promoting:

    Free Promo Home
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    • Profile picture of the author JohnMcCabe
      First off, I'd think of creating 3 lists: prospects, clients and a merged newsletter list. That way you can tailor the lists to your goal for that group of people. The newsletter could be a fairly generic affair with news about changing tax laws, business tips (like hiring a good web marketing guy ), and so on. I'd also include stories about the principals of the firm, awards, etc.

      I'd start getting a base for the list by going into your client's client list - people who already do business with your client. Contact them to make your offer for the list.

      I'd also ask the client to make collecting email info part of their standard procedure for prospects and clients.

      One of the nice things about working with a business that is already up and running is that you have multiple ways to build a list. Unlike most online ventures, where you pretty much have to start from scratch when you go into a new niche.

      If you do any article marketing, don't forget to send those articles to local business journals, newspapers, chambers of commerce, etc. If the article addresses a specific profession (i.e., a tax idea for dentists), send the article to area dental associations to include in their newsletters. You can find them in something like the Directory of Associations, available in most public libraries.

      Professional associations and local business groups (like Chamber of Commerce, Economic Development boards, etc.) might be great prospects for a JV, as well

      That's just the tip of the iceberg when it comes to this marketing niche. Ask yourself, "who could benefit from doing business with my client, and how could I possibly reach them?" Then stretch your imagination...
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