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How do I make my website sell without being too pushy?

by Avocado
14 replies
Hi everyone,
I hope I'm posting this in the right section...I'm taking the bum marketing route as I have no $$ to spare. I threw up the (free) website that's in my sig yesterday to promote the an ebook. I'd love some advice on how to make my website useful and informative without being in-your-face salesy? I want people to buy the ebook as a natural progression of visiting the site.

I'm building a twitter following based on the website and again, trying to be informative and helpful rather than pushy.

If anyone can offer advice on how to make my site more appealing and inspire people to take action (click the ebook link) I'd be much appreciative.

Thank you!
~Stacy
#make #pushy #sell #website
  • Profile picture of the author Yadira Barbosa
    You already make some good steps: provide good quality content on you website or email campaign and include some benefit you got from the ebook (benefit: no feature of the product) and how they can get some much benefits too, then drop a link to the ebook.

    Now, some people don't buy if you don't make a clear call to take action, so you can allow you not to be pushy on your first emails, but if they don't buy you must push it a little: your business is to convert no to be nice.

    If they don't buy you don't have a business.
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    • Profile picture of the author leclaims
      Your site and email have to have good quality content that provides value as well as a clear and defined reason why they should click on the link.
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      • Profile picture of the author Michael Shook
        You do not have to be pushy in order to tell peopl you have something for sale. Put your link above the fold. There are a lot of different devices that display websites in many forms, big screens and little screens on phones. Put your link way up on top and in the middle and at the bottom of your page.

        if peopl are really wanting your fat loss tips, they will be happy that you told them about how to get them.
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    • Profile picture of the author KevinTorrence
      Instead of pushing sales... "this is the best thing ever ... you have to get it now before it sells out or you're missing out big!"

      ...teach & share what you know about the subject, then tie in the product and how it relates, helps, simplifies, etc the process or gets the desired results.

      Basically research the desires/wants/hot buttons of your market ... and then give good, actionable content & tie the product in relation to those hot buttons.
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  • Profile picture of the author KenThompson
    Good advice in the posts, above.

    I would add to engage in purposeful preselling in your content. You
    can provide great content that helps people and gives value, but
    you do need to 'encourage' people with effective preselling. When
    you do it right, your copy will not be salesy, hyped, or pushy.

    I will recommend a free ebook written by Ken Evoy years ago. It is
    updated and an excellent read about the art of preselling.

    I am not an affiliate of his products and this is not an affiliate link.

    How to presell


    Ken
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    • Profile picture of the author Avocado
      Thanks everyone! I suppose I'll just continue to add content and keep promoting the link to the ebook. I'm not into list building as I've never felt particularly compelled to purchase something from an email....if anything, email marketing turns me off. I guess I'm more into the soft sell with quality content.

      If you had had a change to look at my site, can I ask one thing? Does the font appear too small? If anyone has a moment to answer that I'd be grateful.

      Again thanks for the replies...I suppose now my marketing efforts will be through facebook and twitter and link building as well as consistently creating new blog posts. All the rest will be trial and error. I hope to share my findings and successes with you all soon
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Avocado View Post

        If you had had a change to look at my site, can I ask one thing? Does the font appear too small? If anyone has a moment to answer that I'd be grateful.
        If your target market is in my generation, and much of it is, the font is quite small. I've found that 12 pt (or equivalent) works well for readability. Too many designers want to specify fonts in pixels, which might be fine if you are working on a 24" monitor. The most common sizes I see in my stats are 17" and 19".

        As for being pushy, you have a long way to go before you come close to being pushy. If anything, you go too far the other way.

        If I'm Joe Keggs (who wants the six-pack back), and I click a link that says "click here to download a guide...", I kind of expect to download a guide without that extra step with my credit card.

        If the product you are promoting is worthwhile, you don't have to hide the fact that there is something for sale. Especially since you are choosing to bypass list-building, which would give you multiple chances to make your case.

        The whole point of pre-selling is to get the prospect to the sales page in a ready-to-buy state of mind.

        If you are like most people new to selling, if the copy feels just a bit too pushy to you, it's likely about right...
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        • Profile picture of the author Avocado
          Originally Posted by JohnMcCabe View Post

          If your target market is in my generation, and much of it is, the font is quite small. I've found that 12 pt (or equivalent) works well for readability. Too many designers want to specify fonts in pixels, which might be fine if you are working on a 24" monitor. The most common sizes I see in my stats are 17" and 19".

          As for being pushy, you have a long way to go before you come close to being pushy. If anything, you go too far the other way.

          If I'm Joe Keggs (who wants the six-pack back), and I click a link that says "click here to download a guide...", I kind of expect to download a guide without that extra step with my credit card.

          If the product you are promoting is worthwhile, you don't have to hide the fact that there is something for sale. Especially since you are choosing to bypass list-building, which would give you multiple chances to make your case.

          The whole point of pre-selling is to get the prospect to the sales page in a ready-to-buy state of mind.

          If you are like most people new to selling, if the copy feels just a bit too pushy to you, it's likely about right...
          Thank you. I think this is excellent advice. Pushiness is uncomfortable for me, but I'll try it. And I agree, it does sound like the report is free - this is something I hadn't considered.
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  • Profile picture of the author ago
    Fact tells, Story sells

    - so provide some TESTIMONIALS of people that bought your e-book
    - tell people how they'll BENEFIT from getting your e-book
    - if someone already has a similar e-book, product, service, make sure you tell your readers why yours is DIFFERENT

    In other words, do some research (what your target audience is looking for, what your competition is offering them)....it won't hurt

    You could also try this book Web Copy That Sells (you get it hereyou get it here ) by Maria Veloso. It's the blueprint to write a Web copy that turns your visitors into customer. I use it a lot
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  • Profile picture of the author Oxbloom
    Give away information as if the more and the better you give, the richer you will become. Because that's essentially the case.

    Don't fall for the trap of thinking, "I need to just give them a taste, or they'll have no reason to buy."

    Give away the best you've got, and give plenty of it.

    If you give away, for free, every last single secret contained in the book you're selling, and then try to sell them the book anyway, you'll sell the things by the boatload.

    People buy from people who help them...people they trust. Rational or not, it's how it works.
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  • Profile picture of the author clever7
    You have to be helpful but without forgetting that you are trying to sell your ebook. Don’t be afraid to persuade your visitors into buying your product, otherwise you won’t sell it.

    If you are only a teacher, they will come to your website only for lessons.
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  • Profile picture of the author mandark
    The whole point of pre-selling is to get the prospect to the sales page in a ready-to-buy state of mind.
    If you are only a teacher, they will come to your website only for lessons.
    These are great pieces of advice, and sum up what I was going to say, which is to not be afraid to sell it! When people go to your site, assuming they are interested in the content, they might read through it without giving a second thought to some link at the bottom of the page. And if they do click that link, they are brought to a sales page which they may not have been expecting.

    Make it clear that you are selling something - I'm not saying not to provide useful information, but do so in a way that centers around your product.
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  • Profile picture of the author JoshuaZamora
    Site looks awesome! Dont think its pushy at all...great set up
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  • Profile picture of the author Zentech
    So, you want to sell without selling?

    I don't think there's an option to do that. You can't sell without being "salesy." In other words, you have to use selling techniques. I think you mean that you want to avoid excess hype, and that's fine - but you're still going to need to use certain methods to convert the prospect.

    Now, I'm not saying you can't make it conservative and subtle. You CAN do that - but it's still going to have to be based on solid sales principles, or you're simply not selling.
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