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Questions about the leads

by mike-seo
3 replies
Hello all,

At work I have setup a PPC campaing for the website.

My boss is asking me to give him results how many leads are coming from PPC campaign and how many from organic search ?

I have a google analytic setup but I am not so sure how can I make separation between PPC and organic search in there ?

Also what do you suggest in term to serve my boss with the proper answer ?

Thank you in advance,
Mike
#leads #questions
  • Profile picture of the author fatboy
    You would need to send the leads that you are getting through PPC or Organic Searches through a subfolder or some kind of tracking. I personally use prosper202. It is free and easy to setup. This is just off the top of my head, but that is what I would do and actually do when I am tracking a ppc campaign.

    You could also setup the subfolder and have it redirect to the main page, but keep track of the visitors that are going through that page.

    Hope that helps and good luck.
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    • Profile picture of the author mike-seo
      Thanks. Did you setup this on a new domain name or sub-domain like ppc.mydomain.com ?
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  • Profile picture of the author hotftuna
    Just have your ppc lead form on a different page.

    A ppc lead form is typically on a simple landing page. If you are generating something like debt consolidation leads, then your organic leads should come from a lead form intergated into your content pages.
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