But, cocky with my marketing skills, I jumped into a rather flooded niche. The niche gets tons of traffic and I was able to get some nice adwords ads going.
I got past the google-slap and was able to run many ads and get tons of clicks.
I feel my product's sales page is equivalent to my competitors. HOwever, I've not sold many copies at all of my digital product.
What are the things I MUST be doing in a competitive niche?
Would you recommend I have an opt-in box where I trade some free info in exchange for an email?.. and then market to them that way?