Trial Offers vs. Discount Upfront?
I've just launched a new service and I'm trying to come to it with a fresh face to marketing. i.e. Trying new things out.
At the moment I'm trying to tweak the deal on a product that is delivered instantly, however provides services that last 12 months.
The original price of the product is $397 which people seem really happy to pay, as I said though I want to try some new things.
So my question:
Would you rather purchase a product straight up with say a 25% discount?
OR
Would you rather pay say $20 upfront as a trial for the first month, then get billed the remainder ($377) the next month if you are happy? If you are not happy though you get to keep part of product valued around $20, and will not get billed for rest.
I have done a little testing on these offers already, although not finding anything really conclusive yet.
Anyway, what is your opinion?
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