Is Google screwing with me, or am I just a Bonehead?

10 replies
Hi Guys,

I would be really grateful for your thoughts on my recent discovery....

Let's use the words -

'barbeques for sale' and 'bbq's for sale' just as an example....('sale' being the word in question)...

I used both my keyword software and Google External, to find that both of these phrases in "quotes" came back with 15,000 to 22,000 searches for the month respectively. Great!!!

I then found out that the competing pages for both terms were a mere 1200 and 2000! Okay, now my adrenalin is causing my eyes to bulge. Double-checked and tripled checked to make sure I wasn't imagining this...then raced off to Go Daddy to snatch up some domain names.

However en route, I slammed on the brakes because I knew something just didn't seem right. Why would there be so many monthly searches with such unusually low competition for a very substantial market?

Then I thought, maybe it's because most of these searches are for people who are wishing to 'sell' these items, not 'buy'? Why? When I looked at the top 10 in Google, not one of the major hitters and manufacturers that produce Barbeques were on that first page.

Certainly not all, but many sites were either craigslist, freeads, and a couple of classifieds and articles.

So am I reading this correctly?..... that this is the reason why so many searches with so few competing pages, is because people are not wishing to buy barbeques using these keywords, but rather 'selling' them instead, thus myself barking up the wrong tree? - or have I actually found a couple of golden keywords otherwise?

Sorry if this is a stupid question Guys, but I was just wondering if this is the typical - "if it's too good to be true, then it most probably is" scenario? (I'm not suggesting that this is in fact impossible, but at least in my experience, it seems pretty darn rare,, hence my dilemma).

Thanks for your opinions!
Mark
#bonehead #google #screwing
  • Profile picture of the author seregap
    here's what im getting mate
    buy barbecue - 1300
    buy barbeque - 1000
    buy bbq - 3600

    you should be targeting these

    the ones you mentioned ('barbeque for sale' and 'bbq for sale') are getting nothing close to what you said, it more like 170 searches a month in google
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    • Profile picture of the author marxwarfor
      Originally Posted by seregap View Post

      here's what im getting mate
      buy barbecue - 1300
      buy barbeque - 1000
      buy bbq - 3600

      you should be targeting these

      the ones you mentioned ('barbeque for sale' and 'bbq for sale') are getting nothing close to what you said, it more like 170 searches a month in google
      Thanks for your response my friend and even trying to look up the words yourself

      However, I was only using those words as 'an example' as I stated in my post, my words have nothing to do with barbeques.

      it's just the premise of not understanding why the word 'sale' in these keywords, are bringing back such interesting results, as I would think that people who are looking for something to 'buy', wouldn't be typically typing in the word 'sale'?

      I don't wish to be targeting a keyword that is the complete opposite to people wishing to purchase something.

      Thus my inquiry of why the word 'sale' is bringing back such high searches and low competition.

      Mark
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      • Profile picture of the author KirkMcD
        Originally Posted by marxwarfor View Post

        Thus my inquiry of why the word 'sale' is bringing back such high searches and low competition.
        But sale isn't bringing up "such high searches" as you keep insisting and as the others keep pointing out to you.
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        • Profile picture of the author marxwarfor
          Originally Posted by KirkMcD View Post

          But sale isn't bringing up "such high searches" as you keep insisting and as the others keep pointing out to you.
          Kirk,

          I am 'not' typing in the words - 'barbeque for sale', that was only an example as I stated in my post - that's why you're getting conflicting info.

          Thanks nonetheless.
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          • Profile picture of the author Kamran
            Your first post is not very clear. Are you trying to compare the search count and competition of keywords
            "xyz for sale" vs "buy xyz"
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      • Profile picture of the author seregap
        Originally Posted by marxwarfor View Post

        Thanks for your response my friend and even trying to look up the words yourself

        However, I was only using those words as 'an example' as I stated in my post, my words have nothing to do with barbeques.

        it's just the premise of not understanding why the word 'sale' in these keywords, are bringing back such interesting results, as I would think that people who are looking for something to 'buy', wouldn't be typically typing in the word 'sale'?

        I don't wish to be targeting a keyword that is the complete opposite to people wishing to purchase something.

        Thus my inquiry of why the word 'sale' is bringing back such high searches and low competition.

        Mark
        sorry misread your first post.

        what about "buy keyword"? does it show you much less searches than your "keyword for sale"? if it does then it's weird. however, 0 competition with very high search volume is a good hint that there's no money to be made with this keyword. as you mention yourself - people looking to buy will be searching for "buy keyword".
        what you could do is test it with wordtracker and see what it comes up with, there may be an error in what google tool shows you.
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        • Profile picture of the author marxwarfor
          Originally Posted by seregap View Post

          sorry misread your first post.

          what about "buy keyword"? does it show you much less searches than your "keyword for sale"? if it does then it's weird. however, 0 competition with very high search volume is a good hint that there's no money to be made with this keyword. as you mention yourself - people looking to buy will be searching for "buy keyword".
          what you could do is test it with wordtracker and see what it comes up with, there may be an error in what google tool shows you.

          Yes my friend, I typed in 'buy keyword' and the searches were absolutely dismal - a complete contrast to 'keyword for sale' - strange??

          As I mentioned in my post, many of the sites that come up when I typed in 'barbeque for sale' are - craiglist, classified ads, freeads and articles. Therefore I'm guessing that the 22,000 people that are typing in 'barbeque for sale' which resulted in only a handful of competing websites, must indicate that possibly, these searchers are looking for 'sources' and 'venues' to 'sell' their barbeques eg; 'used barbeques' - I can't think of anything else.

          If this is true, I have to say I'm really bummed, as who wouldn't want to see 22,000 searches a month with only 1200 competing pages otherwise? What shame

          Thanks though for your consideration
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        • Profile picture of the author Chris Thompson
          Why not use the words "on sale" instead of just "sale". You'll probably find this to be more targeted to people looking for a sale.
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  • Profile picture of the author rosetrees
    I don't see that the number of sites competing for both terms is relevant. It's unlikely that anyone would use both phrases when searching. Searches will only use one phrase, so your true competition is the first, higher number.
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    • Profile picture of the author marxwarfor
      Originally Posted by rosetrees View Post

      I don't see that the number of sites competing for both terms is relevant. It's unlikely that anyone would use both phrases when searching. Searches will only use one phrase, so your true competition is the first, higher number.
      I certainly appreciate what you're saying and maybe I shouldn't have used 2 phrases in my OP as an example - so let's scrap the 2 phrases, and if I just focus on 1 phrase, my quandary and the principle question still remains the same - why the heck is the word 'sale' at the end of the keyword phrase coming back with such high search numbers and incredibly low competition?

      I would think that most people looking to 'purchase' a product, barbeque or whatever, would type in 'buy barbeque', or, 'best barbeques', or the brand name of the barbeque, or just simply - 'barbeques' - not barbeques for sale, or am I missing something?
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