7k Subscribers and List Attrition - Am I an Idiot or Genius?
Besides this, on occasion (usually friday-saturday) I give one notification style email regarding news and events.
So on any give day, a member of my email list could receive 3 EMAILS!
This does two things:
Makes people hate my emails and unsubscribe.
Makes people love my emails and recommend it to their friends.
I like to call this list attrition, because by sending so many emails I am thinning my list in the process of keeping only the people who really love my stuff.
However, this could be a huge mistake because marketing isn't about the "Yes" or "No" people, it's about the "Maybe"s. Am I scaring away the maybe's before I can really convince them of my expertise?
So now I put it to you, sheer idiocy or pure genius? ... you decide!
Bruce Wood
High-Ticket Affiliate Marketing
Creative Marketing For Local Businesses
PingFarm
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