How to sell an ebook long after the initial release is over

Joe Motion

13 years ago

Isn't this common knowledge.. perpetual launches...

Awkward if you get found it!

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StephanieMojica

13 years ago

You can also rebrand it/update it into a different format, like a home study course. I've realized people will pay a LOT more for a home study course than an eBook.

Stephanie

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x3xsolxdierx3x

13 years ago

Originally Posted by StephanieMojica

You can also rebrand it/update it into a different format, like a home study course. I've realized people will pay a LOT more for a home study course than an eBook.

Stephanie

This is absolutely true. Inject as much value as possible.

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M Thompson

13 years ago

Just do internal launches, (to your list ) then convert them into affiliates.

I never do a big launch , (usually 'cause I can't find any JV partners who do not want reciprocal mailings!

) so i launch to my list and jv with some friends then offer them an affiliate training course

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Chris The Traffic Blogger

13 years ago

Originally Posted by M Thompson

Just do internal launches, (to your list ) then convert them into affiliates.

I never do a big launch , (usually 'cause I can't find any JV partners who do not want reciprocal mailings!

) so i launch to my list and jv with some friends then offer them an affiliate training course

What I do is about a week into the auto responder I send a discount for my ebook. Then about a month and a half into it I send an affiliate training course.

Works great!

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Mike McAleer

13 years ago

Originally Posted by StephanieMojica

You can also rebrand it/update it into a different format, like a home study course. I've realized people will pay a LOT more for a home study course than an eBook.

Stephanie

Some people like to be tought while others will read what they can on their own to succeed.

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Chris The Traffic Blogger

13 years ago

Originally Posted by Joe Motion

Isn't this common knowledge.. perpetual launches...

Awkward if you get found it!

Perpetual launches are common knowledge, but how do you do it in such a way that you don't annoy the people who have already purchased it? With auto responders.

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James Blair

13 years ago

Originally Posted by Chris The Traffic Blogger

Perpetual launches are common knowledge, but how do you do it in such a way that you don't annoy the people who have already purchased it? With auto responders.

You simply segment your list(s). Keep buyers and prospects on seperate mailing lists.

In response to the opening post i would say that most people actually dont just do launches and drop the product. A lot of people still dont even do launches, and a lot that do don't soley use launches, they incorporate them as part of their business models.

I'm assuming that you're talking about the im market in which case what you said would apply a bit more but we have no way of knowing since you didn't specify.

That being said i'm mainly speaking of niche markets.

Anyway, personally i use and view launches as just that, launches. I usually use them to introduce a new product to the market, or to get sales up/boosts, as needed. They're a truly great marketing tool when used properly.

James

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Michael Oksa

13 years ago

Originally Posted by Joe Motion

Isn't this common knowledge.. perpetual launches...

Awkward if you get found it!

A good majority of us here may know this, but it's only "common knowledge" if you know it. If you follow.

I'm sure there are plenty of people who hadn't thought of this before.

The reason I mention it is that I just received a comment on one of my articles. It was what I consider common knowledge, but they were happy I shared it.

All the best,
Michael

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rmoore

13 years ago

I Don't Recommend Big Product Launches In the First Place.

I may be in the minority, but I like keeping the release of a product low-key. Over a period of months it will become more and more prominent.

No discounts (which devalue the product).
No burning the fields with hundreds of people all promoting the same product.

I actually believe that when people see something that seems like an "insider" source...they are more likely to buy. I hate promoting the same product as everyone else at the same time.

That is a good way to look promotional and average in your niche.

-Rusty

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Joe Motion

13 years ago

Originally Posted by rmoore

I Don't Recommend Big Product Launches In the First Place.

That mentality is crazy - some of the big product launches over the last few years have made information product marketers millionaires overnight!

There's examples of small eBooks on ridiculously narrow subjects pulling in over 4 figures from launches!

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rmoore

13 years ago

Originally Posted by Joe Motion

That mentality is crazy - some of the big product launches over the last few years have made information product marketers millionaires overnight!

There's examples of small eBooks on ridiculously narrow subjects pulling in over 4 figures from launches!

Product Launches are Going to Be Less Effective Going Forward.

Joe,

I have a pretty large list, and I have found that you are trading dollars for loyalty when you join in on the big product launches.

...and loyalty will be everything with Facebook becoming a bigger part of the marketing scene.

-Rusty

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x3xsolxdierx3x

13 years ago

Very wise words, Rusty, and, in the context of the Facebook phenomena, they make all the sense in the world. With some of the huge recent launches, it was like a serious paradigm shift in loyalty....people who caught into the fact that many top tier gurus were just hammering their accounts with info about the same product, and people just did the logical thing: unsubscribed from all or most of their mailing lists.

Money isn't difficult to make online if you develop brand loyalty and continually work hard to provide value. Link up your blog/website with Facebook and use it as a means to continually communicate and provide value to your following. Too easy.

Originally Posted by rmoore

Product Launches are Going to Be Less Effective Going Forward.

Joe,

I have a pretty large list, and I have found that you are trading dollars for loyalty when you join in on the big product launches.

...and loyalty will be everything with Facebook becoming a bigger part of the marketing scene.

-Rusty

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rmoore

13 years ago

Originally Posted by x3xsolxdierx3x

Very wise words, Rusty, and, in the context of the Facebook phenomena, they make all the sense in the world. With some of the huge recent launches, it was like a serious paradigm shift in loyalty....people who caught into the fact that many top tier gurus were just hammering their accounts with info about the same product, and people just did the logical thing: unsubscribed from all or most of their mailing lists.

Money isn't difficult to make online if you develop brand loyalty and continually work hard to provide value. Link up your blog/website with Facebook and use it as a means to continually communicate and provide value to your following. Too easy.

The Fitness Niche Is Just as Bad With the Product Launch Frenzy!

Honestly...if I could go back in time, I would have skipped most that I took part in.

I never did products launches for my own products, but joined in as an affiliate for a few.

The money was NEVER worth the lost loyalty in my opinion.

It is MUCH better to be the insider.

...promoting quality products that fewer people have heard of.

-Rusty

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Chris The Traffic Blogger

13 years ago

Originally Posted by rmoore

The Fitness Niche Is Just as Bad With the Product Launch Frenzy!

Honestly...if I could go back in time, I would have skipped most that I took part in.

I never did products launches for my own products, but joined in as an affiliate for a few.

The money was NEVER worth the lost loyalty in my opinion.

It is MUCH better to be the insider.

...promoting quality products that fewer people have heard of.

-Rusty

Yup trading credibility for dollars is almost never worth it. You're much better off promoting a quality product in the niche that isn't being sold by a dozen other super affiliates. Being different is a great thing

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mikeevee

13 years ago

Originally Posted by Joe Motion

That mentality is crazy - some of the big product launches over the last few years have made information product marketers millionaires overnight!

There's examples of small eBooks on ridiculously narrow subjects pulling in over 4 figures from launches!

Really? How? How do you do a big product launch if you don't already have a mailing list.

I am lucky if I sell one eBook per week!

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ONEWOLF

13 years ago

Find others in your niche and offer to sell them the pub rights to the product.

Many times I have done the opposite. That is find low gravity products that are beyond their intial release with low sales volume. Approach the owner, pay for the rights and then break down the produt into articles, videos, slide presentations and a podcast. Re-market the product with a fresh approach.

You can do the opposite, offer them a product and show them all of the possibilities.

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1 reply

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rmoore

13 years ago

Originally Posted by ONEWOLF

Find others in your niche and offer to sell them the pub rights to the product.

Many times I have done the opposite. That is find low gravity products that are beyond their intial release with low sales volume. Approach the owner, pay for the rights and then break down the produt into articles, videos, slide presentations and a podcast. Re-market the product with a fresh approach.

You can do the opposite, offer them a product and show them all of the possibilities.

That's a brilliant strategy.

...some of these products are great, but the people selling them don't package the info properly.

I can think of 2 fitness products that I could do this with.

(but would probably release under a different name).

-Rusty

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JamesPenn

13 years ago

I've never done a product launch (too much stress and hassle - plus I don't have the contacts) yet I'm able to sell my products consistently.

If you focus your time on:

1. Consistently and gradually recruiting new affiliates

2. Consistently and gradually convincing your affiliates to promote your product long term (not just one email blast) such as autoresponder emails, links on download pages, banners on blogs etc.

Do the above two things and your traffic and sales will continue to grow. Oh, and turn your customers into affiliates for your product to take off virally.

James

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rmoore

13 years ago

Originally Posted by JamesPenn

I've never done a product launch (too much stress and hassle - plus I don't have the contacts) yet I'm able to sell my products consistently.

If you focus your time on:

1. Consistently and gradually recruiting new affiliates

2. Consistently and gradually convincing your affiliates to promote your product long term (not just one email blast) such as autoresponder emails, links on download pages, banners on blogs etc.

Do the above two things and your traffic and sales will continue to grow. Oh, and turn your customers into affiliates for your product to take off virally.

James

That is a winning model for sure.

I would HATE to launch new products every few months to make my income. It takes a lot of energy to create quality products...and sales page creation is almost as tough.

I like the idea of long term support and buildup of your best work.

-Rusty

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JamesPenn

13 years ago

Originally Posted by rmoore

That is a winning model for sure.

I would HATE to launch new products every few months to make my income. It takes a lot of energy to create quality products...and sales page creation is almost as tough.

I like the idea of long term support and buildup of your best work.

-Rusty

Me too, I HATE creating salespages. Finding the balance between trying to sell your product without sounding too "hypey" is something I really can't deal with.

James

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developyourlife

13 years ago

Why don't you just get people to promote your ebook for you? You just have to give them around 50% of the sales. That may sound bad, but you just have to sit there while others do your work.

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rmoore

13 years ago

Originally Posted by developyourlife

Why don't you just get people to promote your ebook for you? You just have to give them around 50% of the sales. That may sound bad, but you just have to sit there while others do your work.

Simply Giving an Affiliate Commission Won't Mean Affiliates Promote It.

Don't get me wrong, I pay out 75% to my affiliates and I have lots of them.

...but it cetainly won't happen by simply paying out a certain commission.

There are a zillion affiliate products that people can promote.

James said it best...you need to actively find affiliates.

-Rusty