REALLY needing help here!!!.....building Clickbank sites???

by derh
13 replies
Ok...

This is driving me crazy....I've been building websites around Amazon Products for a while now....


and I want to promote...Clickbank products as an affiliate.....

My issue....I don't think I can build a ClickBank Product site the Same way I build my Amazon Sites....

It just does not feel right....I guess different breed of buyers!!!

Anyway...I just bought optimizepress and I'm wanting to put it to good use....

Enough blabbing.......

Can someone please tell me the most effective way to build this type of sites.....

>Adding an opt-in???

>Should I use a sales letter format or Squeeze Page???

>Affiliate Link...Should I try to link the buyer to the ClickBank Product Sales Page....or....build an awesome Sales/squeeze page and link buyer directly to the Checkout page.....

Sooooooooooooo many Question???


Thanks

***Edit****

Oh....

I'm thinking about building my clickbank product pages off of one major domain....in terms of sub-directories....

I thinking about buying a domain name like...findyourbetteryou . com

then....through sub directories...

I would have something like:

www. findyourbetteryou . com/loseweightin30days

and....

www. findyourbetteryou . com/getrockhardabs

and....

www. findyourbetteryou . com/getyourboyfriendback


basically...my thought is to build 30 to 40 or more...product sales/squeeze pages off this ONE domain....

Good...Bad...or just plan STUPID....

Please Advise:confused:
#clickbank #herebuilding #needing #sites
  • Profile picture of the author isaacsmithjones
    There are different ways of promoting clickbank products...

    One of the favourites is through review sites. I mean if you google the name of any popular clickbank product, you'll find tons of review sites that have a nice little review... Followed by an affiliate link. The idea is to pre-sell your viewers before sending them on.

    The owners of these sites tend to know what they're doing. So check out a few of these to get a feel for it... Don't COPY anyone though =P.
    The difference between this and people who are buying physical amazon products is the fact that people searching for physical Amazon products usually land on your site with a fairly high buying temperature anyway.

    As for what you're saying about putting them on one domain, I wouldn't recommend it. The only time I would say that was a good idea is if you had a HUGE authority review site, where actual customers could enter their reviews etc... But that's not really practical in this case.

    Are you building a list yet though? Because that is your MOST IMPORTANT asset when it comes to marketing clickbank products for a LONG TERM income. That way, you can promote clickbank products to your targeted list, and consistently offer value to the same people.

    Isaac
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  • Profile picture of the author derh
    Thanks...anybody else want to chime in...
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  • Profile picture of the author CraigRC
    Because of their typically higher prices, along with natural trust issues that consumers have with long sales pages, CB products are best sold using listbuilding techniques backed up by extremely solid copywriting that pre-sells the reader.

    Meaning you need to find ways to do the following:

    1. Drive traffic to your site.

    2. Get that traffic to opt-in to your autoresponder sequence by offering a bribe (free-report on that topic, instact access video on that topic, etc).

    3. Followup at certain intervals with emails packed with great content on the subject the CB product solves, to establish yourself as an authority figure that can be trusted.

    4. Have strong calls to action within those emails that induce the reader to click the link and then be exposed to the CB sales page of the product you're hoping to sell them.

    Have you thought about doing your own CB product? It seems intimidating but truthfully my first full-time money doing IM came from a single e-book that sold for just $14.95.

    If that's too much right now, stick to list-building. There's a great guide from Kim Roach in the War Room, "Underground Traffic Secrets" that can give you some solid free traffic solutions, many of which I've used previously and can certainly validate.

    Either way you're doing the right thing, once you get the hang of selling digital products you'll enjoy it.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by derh View Post

    >Adding an opt-in???
    That's essential, however you do it. It needs to be incentivised ("free report" or whatever). I use an opt-in for email address only (not the name as well - this has some advantages for me) and have it on every page of my sites, typically in the top-right corner, with a longer explanation of it on the landing page.

    Originally Posted by derh View Post

    >Should I use a sales letter format
    Definitely not.

    In my opinion, the single commonest mistake that new-ish Clickbank affiliates make is to "sell" on their affiliate sites. Disaster City. The idea is to "pre-sell".

    Originally Posted by derh View Post

    or Squeeze Page???
    Many people use them, and like them, and can do well with them.

    Personally, after extensive split-testing, I don't.

    With squeeze-pages, I built bigger lists but earned less money in the long-term.

    People who assume (and it is an assumption) that building a bigger list is necessarily going to lead to a bigger income are among those who prefer squeeze-pages. With my traffic, it pays me to show them the whole site while asking them to opt in, not after asking them. Test or don't test, as you prefer, but don't assume that squeeze-pages will be better.

    Originally Posted by derh View Post

    >Affiliate Link...Should I try to link the buyer to the ClickBank Product Sales Page
    Yes, definitely.

    Originally Posted by derh View Post

    ...or....build an awesome Sales/squeeze page and link buyer directly to the Checkout page.....
    Definitely not. For three main reasons:-

    (i) The vendor's job is to sell: yours is to pre-sell. It's entirely unnecessary to write your own sales pages, to sell other people's Clickbank products (and I'm saying that as a bit of a copywriter, myself). There are 13,500+ products on Clickbank. Just choose the ones with sales pages you like, which you think will convert your traffic;

    (ii) You need the vendor's permission (for understandable reasons) to do this, anyway - and it's far from a formality that you'll get it, especially without a provable Clickbank track-record;

    (iii) Doing this doesn't set an affiliate cookie on your prospective customers' computers, thus offering you only the "immediates" and none of the "returns" (I estimate that in my case the "immediates" are 15% and the "returns" are 85%, overall, so you could be dramatically slashing your income if your equivalent figures are anything like mine).

    In short, this idea makes very little sense, for most people, most of the time. (There can be exceptions, for people with existing lists and a specific product they're desperate to sell in spite of hating the sales page, I suppose).
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  • Profile picture of the author Rickmci
    >>>It just does not feel right....I guess different breed of buyers!!!

    Exactly and Amazon is a well know famous site. There trusting when it comes buying from Amazon. So somewhat of a hard sell and call to action is needed. You have to have a reason to be the unknow site and somewhat of the outsider, so solve a problem and make it seam you are the only person in the world that can.

    Make sense?
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    • Profile picture of the author Alexa Smith
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      Originally Posted by Rickmci View Post

      Make sense?
      Not much, to me.

      A "hard sell" is the classic Clickbank affiliate's mistake, to me. On most of the affiliates' websites I look at when people ask "What am I doing so wrong?" the unifying theme is that they're trying to do a hard sell. You're not going to pre-sell Clickbank products that way, and your conversion-rate - when they eventually get to the vendor's sales page - will typically be dreadfully low, because your traffic won't be pre-sold at all: it'll often comprise suspicious, cynical, anxious people instead.

      And by the way - the sales pages of "Clickbank products" are not "on Clickbank": they're on vendors' own websites. Clickbank is just a retailer.
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      • Profile picture of the author Nick Garcia
        I'm taking a bit of a different approach. I am only building a list through my personal online presence. My affiliate sites do not build a list, they just focus on getting sales. I think it's just a difference of style. There are tons of wrong ways to make an affiliate site, but there are also many right ways.

        I just optimize my sites for SEO until ranking at the top then move on to the next while keeping a monthly eye on rankings.
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        • Profile picture of the author derh
          Originally Posted by Nick Garcia View Post

          I'm taking a bit of a different approach. I am only building a list through my personal online presence. My affiliate sites do not build a list, they just focus on getting sales. I think it's just a difference of style. There are tons of wrong ways to make an affiliate site, but there are also many right ways.

          I just optimize my sites for SEO until ranking at the top then move on to the next while keeping a monthly eye on rankings.
          This has kinda been my approach with Amazon.

          >Find >Build >Optimize >Promote till on page 1 >move on to the next...

          Just wondering if it's this easy with CB products......

          I've never built a list...and I find the whole process a bit overwhelming...but then again...when I first started...building sites, optimizing, and building backlinks was extremely overwhelming...

          Now it seems some what second nature.....although there's always room for BIG improvement...ALWAYS!!!!

          Always a student...

          I guess I just need to jump into the whole list thing!!!
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      • Profile picture of the author derh
        Originally Posted by Alexa Smith View Post

        Not much, to me.

        A "hard sell" is the classic Clickbank affiliate's mistake, to me. On most of the affiliates' websites I look at when people ask "What am I doing so wrong?" the unifying theme is that they're trying to do a hard sell. You're not going to pre-sell Clickbank products that way, and your conversion-rate - when they eventually get to the vendor's sales page - will typically be dreadfully low, because your traffic won't be pre-sold at all: it'll often comprise suspicious, cynical, anxious people instead.

        And by the way - the sales pages of "Clickbank products" are not "on Clickbank": they're on vendors' own websites. Clickbank is just a retailer.
        Thanks Alexa For commenting....

        I can see where you are coming from...I'm just having a hard time visualizing what you are saying as far as the proper site construction and overall layout...

        Basically...How would you build such sites...ones that are NOT hardsell but...but are built in a PRE-sales fashion...should I try to adopt the Conduit method...in some way???
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  • Profile picture of the author DropWizard.com
    As someone else said a review kind of page or talking about the problem and then an affiliate link or banner (if offered). The clickbank affiliates have a much better opportunity to play with the traffic and try split testing to see what converts. So don't waste too much time selling them.

    They have to go through the affiliates selling page anyway YOU can't sell them the product!
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  • Profile picture of the author derh
    Thanks guys....a lot of info here...
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    • Profile picture of the author NicheMayhem
      Sounds like you are thinking of building an authority self help site? Definitely doable but do consider the competition out there with this approach. Google results and traffic is as always super important.

      Alexa is very right though, pre-selling is the name of the game which really IMO isn't all that much different than Amazon sites. Difference is with Clickbank it is informational products and Amazon is primarily physical products. If most people are like me........they still go on to read reviews and quite a bit of what the Amazon pages have to offer even after following yours or whomevers links-same process with Clickbank essentially. The trick is to dig down into a niche and drive traffic from multiple angles which lead to a worthy vendor's sales page. In other words you want to create the interest, provide the info, get the eyeballs but leave the sale to the vendor who spent tons of money on that sales copy, be it by sending them directly to the sales page or following up with an email to your list which further outlines the offer.

      Soooooo...if you have a niche which has many Clickbank products that all relate to a broad subject...opt-in list building and establishing a base of subscribers who would be interested in many products rather then one would be your ideal approach.

      PS- Opt in pages and squeeze pages are almost the same thing. With an opt-in it is typically just a box on your site and a squeeze is where you squeeze the info out of a visitor prior to them visiting your main page or site with something which entices them to join your list.

      Its all in the list!
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  • Profile picture of the author sam12six
    The most successful clickbank sites I've had were ones where I built a minisite (10 or so content pages) not mentioning a product at all, just tip/info pages. To this I'd add a couple of review pages for our "recommended products".

    The review pages that were most successful for me were mostly very brief, simply listing a couple of benefits and the type of end-user "we" recommend the product for, trusting the sales page to do the actual selling. As Alexa mentioned - trying to sell someone then sending them somewhere that tries to sell them again usually just annoys.

    The way I think of it is this, I have several pages with no monetization at all to link to (articles, social bookmarks, whatever) for traffic and to build SERP result. Additionally, these pages get people's "minds in the niche". By that I mean I've always believed a guy is more likely to buy a fishing guide if you can get him reminiscing about his own fishing trips and thinking about how to apply the information/tips you've supplied.

    Anyway, that's what works for me. The only caveat on it is it takes more thought to get good SEO for pages where you're legitimately speaking to the audience because the way people search and the way people speak is entirely different.
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