Is ezine advertising worth the effort?

indexphp

15 years ago

Don't take anybody's word for it. Test it out yourself.

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Adrian Jock

15 years ago

Originally Posted by klandino

Does ezine advertising still work and is it worth the effort? I have heard alot of pros and cons about ezine advertising but just wanted to know if anyone has had any luck with it as of late?

If you have had any luck which ones do you use or where do you go to find a good lists to use?

You were mentioning the luck twice. Ezine advertising is not a matter of luck!

As for the cons, you will hear a lot of cons about anything in this world. There will always be people who don't know to use a tool and almost always they blame the tool but never blame themselves ...

As for affiliate programs, I see tons of affiliates who just copy and paste pre-written ads. That's a big mistake and of course the biggest part of these people will complain about the results. They don't want to understand that no one wants to see the same ad for hundreds of times and that's why they will fail.

And so on and so forth. Ezine advertising works if you know to use it. The same as any other advertising. If you don't know to use it, then it doesn't work.

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1 reply

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klandino 15 years ago

Thanks Adrien I think I will try your service. I am still interested if any one has had success with them. How has your success been with your advertising?
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- Adrian Jock 15 years ago
  
  Originally Posted by klandino
  
  Thanks Adrien I think I will try your service.
  
  If you have any question regarding the ezine advertising services I offer, don't hesitate to send me a PM.
  
  I cannot guarantee you any result but I can guarantee you that within max. 8-10 hours we (my wife or me, depends on what you order) will respond to any question you may have (we sleep sometimes that's why this long maximum term for receiving an answer).
  
  Anyway, good luck no matter whether you place or not an order with us
  
  Thanks
  
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Andrew E.

15 years ago

If you collect emails from purchases, previous customers are among the highest converting groups out there.

They know your product and are more prone to buy from you again if they had a positive experience.

It's all about pushing ezines to the right people.

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1 reply

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jmidas

15 years ago

Hi, I agree with TwoVectors - in my opinion the most effective use of ezines is to stay in touch with your customer base and to continue building trust/relationships. Your list can be current leads, current customers and past customers and anyone else who has ever visited you (if you are collecting their info).

It is a great tool for relationship building after you have established some sort of relationship. I would not try to start sending an ezine to a "cold" list, as they will have no idea who you are, etc.. and you will likely get lousy open and click through rates.

Once you have your ezine going to a list of those who know you and who come to expect it regularly, you can monetize it in any number of ways, including affiliate offers, ppc or per acquisition, etc.. in addition to offering your own product/service.

One other tip: be sure to send your ezine at a regular time from the same "from" address so your readers know to expect it.

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1 reply

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Adrian Jock

15 years ago

TwoVectors & JMidas: Are you sure that you read the OP?

Kevin obviously does NOT talk about list building! He is looking to advertise in ezines. That's why he asked whether ezine advertising still works or not.

You are talking about something else: about how to build a list, how to send the emails to your list, and so on. There is no connection between what the OP asked and what you posted

No offense, but if you want to reply to a thread ... I wonder why you guys don't read what the thread is about?

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jmidas

15 years ago

Ezine, no need to be a pri*k about it. The two of us must have misread it. SORRY. You act like we were saying something negative about you. Just trying to share some info about ezines as a marketing tool.

I happen to think advertising in ezines can be a good thing.

Maybe you should relax just a bit.

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gdwebs 15 years ago

Hey,

I use Ezine, only have 60 articles online about 10 pending.

Had about 3,000 hits, about 250+ clicks so about 10% click through.

Now down to business.

I've found that like anything, really useful content will get you a winner.

No point spending 10 minutes on a quick review when you can spend 15 mins on a 'how to' that will get more interest

I did a how to build a ping pong table and linked it to www.rec-room-plans.com got about a 25%+ clickthrough, some traffic obviously, some adsense clicks and a few sales.
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Adrian Jock

15 years ago

Originally Posted by jmidas

You act like we were saying something negative about you.

No way, but I'm sick of people who post just for the sake of posting without actually reading anything.

No offense, but that's the truth ... want a new proof?

Just look at the last post (above this one).

What GDWEBS is talking about? About buying advertising space in ezines? No way! S/he is talking about the results got from posting articles on the website "Ezine Articles". A good opportunity to post his/her link even if it doesn't have any connection with anything from this thread.

And by the way, GDWEBS: It was said many times in this forum: EZINES doesn't mean the website EzineArticles. EZINES are online magazines (newsletters) sent periodically to a list of opt-in subscribers.

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JECKELLL

15 years ago

Originally Posted by ezine ads

No way, but I'm sick of people who post just for the sake of posting without actually reading anything.

No offense, but that's the truth ... want a new proof?

Every time I see a post by this man he is bickering with someone....

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myob 15 years ago

Ezine advertising can be highly effective if your product is targeted towards the subscribers of the ezines. You can start off by trying low cost classified ads (many publishers will even give you a free ad just for subscribing). Capture the email into your own list before trying to sell to them; don't sell right from the ad. The ad needs to run several times before you see any significant results.

Do a google search for ezine advertising, and you will find many good sources of free ezine ads. When you find the ezines that are pulling well, start using their paid ads and especially solo ads. I have been running the same solo ads in dozens of ezines for over two years now because it really is well worth it.
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Adrian Jock

15 years ago

Originally Posted by JECKELLL

Every time I see a post by this man he is bickering with someone....

James, what exactly is your problem? If you have any, take it outside the forum.

You were warned once by a mod, admin or whoever it was, by deleting your rude reply.

If you don't like me, just pretend I don't exist and skip my posts. You see how easy it is?

Adrian

P.S. Credibility is essential for an internet marketer and grammatical errors (like "loose weight" from your sig) are not something that can help you. Also confusing an ezine with the website "EzineArticles dot com" doesn't help you (you see if you don't really read my posts? See the posts from this thread and learn what is an ezine). Conclusion: you may want to correct your 4-word sig (but only if you care about your image).

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1 reply

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JECKELLL

15 years ago

Originally Posted by ezine ads

James, what exactly is your problem? If you have any, take it outside the forum.

Yes, your attitude is the problem, and your in no position to be passing out orders.

Originally Posted by ezine ads

You were warned once by a mod, admin or whoever it was, by deleting your rude reply.

Yes it was rude, Im a reasonable man and I accept that, hence I havent posted one like it since.

Originally Posted by ezine ads

If you don't like me, just pretend I don't exist and skip my posts. You see how easy it is?

P.S. Credibility is essential for an internet marketer and grammatical errors (like "loose weight" from your sig) are not something that can help you. Also confusing an ezine with the website "EzineArticles dot com" doesn't help you (you see if you don't really read my posts? See the posts from this thread and learn what is an ezine). Conclusion: you may want to correct your 4-word sig (but only if you care about your image).

1.Keep talking in condescending ways to people is the quickest way to make ppl regard you as a jerk, doesnt do much for the old "Credibility" does it?

2. It's not that I dont like you, it's just that as I know from past experience people come to these places to learn, so they dont appreciate impatient self-righteous attitudes.

3. The "loose weight" term is intentional, i've made money from misspellings, They work and shortcut SEO, end of, check out a keyword tool for the term, there is plenty of traffic for it.

4.That about the ezinearticles link, actually your wrong because linking to your Ezinearticles profile passes on any link juice and pagerank and distributes it to the articles, tried and tested.
The important thing to note is that EzineArticles profiles are indexed by Google and carry PageRank. So your wrong.
Maybe its you that needs to read more.....

Link To Your EzineArticles Profile | The Unofficial AdSense Blog

bottom line: I just dont see why you feel the need to be sarcastic and try to belittle people, especially those that you take for fools who are actually far, far, more clued up than you think.

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Adrian Jock

15 years ago

Originally Posted by JECKELLL

Yes, your attitude is the problem, and your in no position to be passing out orders.

Right, and there was no intention to give you orders. Where did you get that?

BTW, the 2nd "your" should be "you're"

Most probably it's again an intentional misspelling

Originally Posted by JECKELLL

Yes it was rude, Im a reasonable man and I accept that, hence I havent posted one like it since.

1.Keep talking in condescending ways to people is the quickest way to make ppl regard you as a jerk, doesnt do much for the old "Credibility" does it?

It's good that somehow you edited the initial reply. The forum software sent to me by email your original reply, you know which one - that reply where you were mentioning "Do I have a problem? absolutley, because you act like a self-righteous Jerk." (the new intentional misspelling belongs to you. I only copied and pasted) and so on. Somehow you learned something

Originally Posted by JECKELLL

That about the ezinearticles link, actually your wrong because linking to your Ezinearticles profile passes on any link juice and pagerank and distributes it to the articles, tried and tested.
The important thing to note is that EzineArticles profiles are indexed by Google and carry PageRank. So your wrong. Maybe its you that needs to read more.....

Overlooking your new "intentional" mistakes

I see that you still don't understand what the problem was. It was not about PR and SEO. It was about a common mistake many newbies keep making it: ezine is one thing, ezinearticles.com is another thing. You're an "EzineArticles Author", not an "Ezine Author". Ezine Author means something else. Of course this is again an intentional mistake, but you forgot to mention it

BTW, everything you said about EzineArticles dot com and SEO is right, no one said something else. You misunderstood the point once again despite the fact that my previous post was very clear. Is it again my fault that you don't read (or don't understand) the posts you're commenting on?

I have a suggestion ... Don't you want to stop this meaningless discussion? I don't see any value in it for anyone. Let's move on ...

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JECKELLL

15 years ago

Originally Posted by jmidas

Ezine, no need to be a pri*k about it. The two of us must have misread it. SORRY. You act like we were saying something negative about you. Just trying to share some info about ezines as a marketing tool.

Im not on my own I can see........

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Fabian Tan

15 years ago

You'll want to use ezine advertising to build a list. Get the most responsive prospects on the ezine on to your own list, where you are free to market to them forever or until they unsubscribe - that is the idea.

I have had people tell me they get less initial sales from sending someone to a squeeze page, and that certainly may be the case, but your backend sales will more then make up for it over time.

Why do people pay $1 per lead? Because they know that over time, and that may be a few months later, that $1 will turn into $2 or $10. The bottom line is: you want to channel them on to your own subscribers list.

Most people with a bit of common business sense won't share their ezine ad sources with anyone, only with business associates, joint venture partners or regular customers. Sharing it with the entire public is pure folly.

Fabian

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Anna Johnson

15 years ago

Ezine advertising certainly works. But like a lot of things it's a matter of testing to see which ezines, ads, etc work best. Be sure to choose ezines with the right target audience for your ad, and test different ads (yes, that may require losing a little $$) to see which yield the best results.

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jayden.fellze

15 years ago

You should always maximize your advertising on ezine. It will work for you if you let it work. Advertising needs greater effort because as we all know, competition is very rigid especially on our field.

Good luck with that.

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JECKELLL

15 years ago

Yeah it is pointless. Yeah I just want to make one point here, and okay, my spelling isnt always a1 ( ITS A FORUM not an english lesson,and its a small thing to crib about tbh), some of them are intentional.
Im having considerable sucess with SEO and lead generation with finance companies,(certain sites still under construction, but three of them ranking number one in the SERP's) I tend to think of the money Im making from it as the measure of my success, I don't think the odd typo is a big deal, I know more than one website recieving a wedge of traffic from a few typos.

Anyway I can see that whatever I say here wont yield a change in your attitude.

Moving on swiftly.....

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Is ezine advertising worth the effort?

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