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List Building...Which Works Better?

by scrofford
19 replies
Hey everyone,

I am just wanting some opinions here as to which technique you think might work better in the "dog" market. No I haven't tested anything yet, but am getting ready to.

So which is the better technique in your opinion?

1. Create a separate squeeze page with good copy and free 8 day crate training course and drive traffic to it, or

2. Create a separate page on my website with some good copy and a free incentive, which will offer the free 8 day free crate training course.

Or maybe I should do both and just test it. My traffic method will be PPC, so I know testing is crucial. It is for anything. Anyhow, just curious as to which one you guys would think will work better. Thanks!
#buildingwhich #list #works
  • Profile picture of the author mikeroosa
    I'm guessing the squeeze page will convert better, but you are right. You need to test both.
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    • Profile picture of the author scrofford
      Originally Posted by mikeroosa View Post

      I'm guessing the squeeze page will convert better, but you are right. You need to test both.
      I think you may be right although again unless it's tested nobody knows lol! I was just going to create a real simple plain squeeze page with a headline, sub-headline, bullet benefits and the opt-in form. If the traffic is targeted with the right keywords it should convert no problem.
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    • Profile picture of the author Loren Woirhaye
      Sending traffic to a content site or a sales letter?

      If content site:

      Relegating your opt-in to a non-landing page is not what
      I'd expect to perform best.

      Better:
      Put the squeeze offer in the header or in a floating footer.

      Better still:
      header or footer offer plus exit squeeze page.

      Of course you can use an in-your-face modal pop-up too.

      Asking for an opt-in on a salesletter is often counter-productive.
      A better general approach, if driving traffic to a sales letter, is to
      go for the opt-in as an exit squeeze.
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      • Profile picture of the author scrofford
        Originally Posted by Loren Woirhaye View Post

        Sending traffic to a content site or a sales letter?

        If content site:

        Relegating your opt-in to a non-landing page is not what
        I'd expect to perform best.

        Better:
        Put the squeeze offer in the header or in a floating footer.

        Better still:
        header or footer offer plus exit squeeze page.

        Of course you can use an in-your-face modal pop-up too.

        Asking for an opt-in on a salesletter is often counter-productive.
        A better general approach, if driving traffic to a sales letter, is to
        go for the opt-in as an exit squeeze.
        Hey Loren, it wouldn't be to a sales letter. Instead it's just an opt-in for a free course. I like your ideas you gave me. If it were a sales letter I wouldn't have an opt-in on it.

        If I have it on a separate site, I need to create that site (a squeeze page) and buy a domain name etc. If I place the offer on my site, I wouldn't really need to do that. It all comes down to testing I guess.

        I'll create the separate squeeze page and place it on a separate domain, and then I'll put the same copy on a new page on my site, or follow your suggestions and split test.
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  • Profile picture of the author Brad789
    Scrofford - I am working on the Chris Farrell Marketing program. He has a lot on squeeze pages and building the list. Everything he has done seems to prove these points.

    Split testing and building a blog page are all options. If you want to load an additional blog on your domain you could use the plug ins and allow you to test several different pages - and build the lists at the same time.

    That is only my opinion since I am relatively new. If you have time you may want to click over to my site. I have two banners with free materials that may be useful. No charge and of course you won't have to buy unless you see some value.

    The blogging materials by Yaro Starak may be interesting to you as well. He has set up his wordpress blog and uses it exclusively to create traffic and monitize his materials.

    I have three dalmatians myself and have had dogs for over 20 years. They are the greatest companions - in good and bad times. Looks like you may be on to something. I wish you a lot of success. Cheers !
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  • Profile picture of the author drmani
    Originally Posted by scrofford View Post

    Or maybe I should do both and just test it.
    Bingo!

    If you're using PPC, you can't just send to a squeeze page that's 'thin'
    (at least that's what I got warned for doing, and had to add an article
    to the page beneath the opt-in box - so make sure you check to see if
    it's in compliance with the PPC's Terms of Service!)

    All success
    Dr.Mani
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  • Profile picture of the author AndrewStark
    For the dog market an authority blog with something like digilistbuilder plugin would be a great way of getting traffic and leads.

    As has been said google don't like you doing PPC to squeezepages, but if you know demographics then media buying may be better. What are the biggest pet sites, and how much do they charge for advertising?

    Like you said the best way to learn is by taking action and trying things in practise.
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  • Profile picture of the author Robert Puddy
    Sounds perfect for a login frequency marketing site...

    use a good membership software, sales letter gives them free access to the course.

    deliver the course weekly inside the members area making them login each time to read it. and them make them offers when they login.

    make the course into a powerpoint and deliver it as a series of videos as an upsell when they first login.

    giving you a list building solution thats monetised on the front end plus gives you continued contact while the course is being delivered.

    making them login to get each part of the course instead of just reading it in an email keeps them more involved and open to suggestion. making them much more responsive

    This also gets you over the PPC landing page problem, as it doesnt look like a squeeze because it has content on the sales page and your delivering a product not just squeezing a name and email.

    Though in reality thats exactly what your doing, any good membership software should allow you to add them directly to your autoresponder service as well as adding them to the membership database
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    • Profile picture of the author scrofford
      Originally Posted by Robert Puddy View Post

      Sounds perfect for a login frequency marketing site...

      use a good membership software, sales letter gives them free access to the course.

      deliver the course weekly inside the members area making them login each time to read it. and them make them offers when they login.

      make the course into a powerpoint and deliver it as a series of videos as an upsell when they first login.

      giving you a list building solution thats monetised on the front end plus gives you continued contact while the course is being delivered.

      making them login to get each part of the course instead of just reading it in an email keeps them more involved and open to suggestion. making them much more responsive

      This also gets you over the PPC landing page problem, as it doesnt look like a squeeze because it has content on the sales page and your delivering a product not just squeezing a name and email.

      Though in reality thats exactly what your doing, any good membership software should allow you to add them directly to your autoresponder service as well as adding them to the membership database
      I love this idea except for maybe delivering the course every other day or every two days instead of "weekly." This looks like a great way to do this!

      I now remember reading something about how Google doesn't like the "thin" PPC pages at all, let alone being used with PPC. This would be a great work around.

      I just now need to find a good, low cost or free membership software to implement this. Any ideas?

      Thanks for this idea Robert!
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    • Profile picture of the author scrofford
      Originally Posted by Robert Puddy View Post

      Sounds perfect for a login frequency marketing site...

      use a good membership software, sales letter gives them free access to the course.

      deliver the course weekly inside the members area making them login each time to read it. and them make them offers when they login.

      make the course into a powerpoint and deliver it as a series of videos as an upsell when they first login.

      giving you a list building solution thats monetised on the front end plus gives you continued contact while the course is being delivered.

      making them login to get each part of the course instead of just reading it in an email keeps them more involved and open to suggestion. making them much more responsive

      This also gets you over the PPC landing page problem, as it doesnt look like a squeeze because it has content on the sales page and your delivering a product not just squeezing a name and email.

      Though in reality thats exactly what your doing, any good membership software should allow you to add them directly to your autoresponder service as well as adding them to the membership database
      Does anyone have any recommendations about a good membership software (paid or free) that might work good with the above scenario? Would really appreciate it! I realize there are some great ones out there, just wanting to know what would work best with the above idea.
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      • Profile picture of the author Robert Puddy
        Originally Posted by scrofford View Post

        Does anyone have any recommendations about a good membership software (paid or free) that might work good with the above scenario? Would really appreciate it! I realize there are some great ones out there, just wanting to know what would work best with the above idea.
        Oh come on dude, my recommendation is going to be whats in my sig file...Its the only solution worth mentioning
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        • Profile picture of the author scrofford
          Originally Posted by Robert Puddy View Post

          Oh come on dude, my recommendation is going to be whats in my sig file...Its the only solution worth mentioning
          LOL yeah but the price is a wee bit too much for me right now...Maybe later on down the line,but thanks Robert! You've given me a good idea though!
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        • Profile picture of the author Greg guitar
          Originally Posted by Robert Puddy View Post

          Oh come on dude, my recommendation is going to be whats in my sig file...Its the only solution worth mentioning
          That might be great software, which I can see looking into down the road, but at $297 to use it on one site, or an unlimited license (the only way to go if you plan on ever creating more than 3 sites with it), for $997, I would have to say there might be others worth mentioning for those on a limited budget, like me.

          There are quite a few lower cost softwares that seem to work for some people-for instance, Maria Gudelis is a big fan of Jason Fladlien's Wordpress based Memberchamp, and the demos look great. I'm just looking into it myself, and liking what I see so far. I'm not sure if Digiresults software features password protected pages or not, but if so, it looks pretty good too; the how to vids make it look simple and the sites look great.

          I'm sure there are plenty of good low cost softwares if you search for them. I think Jason's would be a safe way to go, and is only $97-one time, I believe for unlimited personal use.
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          • Profile picture of the author drmani
            Originally Posted by Greg guitar View Post

            That might be great software, which I can see looking into down the road, but at $297 to use it on one site, or an unlimited license (the only way to go if you plan on ever creating more than 3 sites with it), for $997, I would have to say there might be others worth mentioning for those on a limited budget, like me.
            Robert's software is ALWAYS worth the price. The functionality and diversity of his scripts are hard to match with free software.

            That said, there may be people who can't yet afford them. One solution I use for my WordPress blog is the MemberWings plugin, which lets you assign specific posts to be 'membership content' - with different levels, Gold, Silver, Platinum etc., at different price points. The protected content will only be accessible to members, others will get a preview with a link to sign up/pay for more.

            There's a free edition of the plug-in and a premium paid version.

            Membership Site Plugin - Wordpress Membership Plugin - MemberWing

            You can see it in action with this post on my blog, for example.

            All success
            Dr.Mani

            P.S. - There are other alternatives that I researched before picking this one, but each had significant limitations, so I finally decided on MemberWings.
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            • Profile picture of the author scrofford
              Originally Posted by drmani View Post

              Robert's software is ALWAYS worth the price. The functionality and diversity of his scripts are hard to match with free software.

              That said, there may be people who can't yet afford them. One solution I use for my WordPress blog is the MemberWings plugin, which lets you assign specific posts to be 'membership content' - with different levels, Gold, Silver, Platinum etc., at different price points. The protected content will only be accessible to members, others will get a preview with a link to sign up/pay for more.

              There's a free edition of the plug-in and a premium paid version.

              Membership Site Plugin - Wordpress Membership Plugin - MemberWing

              You can see it in action with this post on my blog, for example.

              All success
              Dr.Mani

              P.S. - There are other alternatives that I researched before picking this one, but each had significant limitations, so I finally decided on MemberWings.
              Well the problem with memberwing is the free version only allows you up to ten members so you might as well pay for it. I don't have a problem with either Roberts or Memberwings software. I just am not willing to pay that kind of money for a script until I can really test my idea and see if what I want to do works.

              Robert gave me a great idea in his first post here and I am going to test some things, so I probably want to use a free plugin if I can to start.

              I mean my first idea and main goal was to build a list in my niche market...that's what I still plan on doing. Google frowns on using a thin squeeze page with PPC. So now I am looking for other options. Robert's suggestion is excellent!
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            • Profile picture of the author paulie888
              Originally Posted by drmani View Post

              Robert's software is ALWAYS worth the price. The functionality and diversity of his scripts are hard to match with free software.

              That said, there may be people who can't yet afford them. One solution I use for my WordPress blog is the MemberWings plugin, which lets you assign specific posts to be 'membership content' - with different levels, Gold, Silver, Platinum etc., at different price points. The protected content will only be accessible to members, others will get a preview with a link to sign up/pay for more.

              There's a free edition of the plug-in and a premium paid version.

              Membership Site Plugin - Wordpress Membership Plugin - MemberWing

              You can see it in action with this post on my blog, for example.

              All success
              Dr.Mani

              P.S. - There are other alternatives that I researched before picking this one, but each had significant limitations, so I finally decided on MemberWings.
              Thanks for sharing this, Dr. Mani. Memberwings looks like it has amazing functionality, including the time-triggered SEO indexing, subscription/single billing purchases and unlimited membership levels. I never would have imagined a Wordpress plugin having such amazing capabilities!

              Paul
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  • Profile picture of the author Robert Puddy
    there is a wso price 50% reduction either search the wso forum or send me a PM

    And we dont just sell you the software and run, there is a coaching course with the cheat sheets and live webinars included in the price
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  • Profile picture of the author SamBizInc
    Originally Posted by scrofford View Post

    Hey everyone,

    I am just wanting some opinions here as to which technique you think might work better in the "dog" market. No I haven't tested anything yet, but am getting ready to.

    So which is the better technique in your opinion?

    1. Create a separate squeeze page with good copy and free 8 day crate training course and drive traffic to it, or

    2. Create a separate page on my website with some good copy and a free incentive, which will offer the free 8 day free crate training course.

    Or maybe I should do both and just test it. My traffic method will be PPC, so I know testing is crucial. It is for anything. Anyhow, just curious as to which one you guys would think will work better. Thanks!
    Hi I new but i was so energise by a seminar today i had to share this with you it probably best that you split test both options and see which one one bring out more conversion. i found a quick easy optin page tool that you may want to use to build you squeeze page check it out it takes less than five minutes of your time email me if you want details

    samantha Peters
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  • Profile picture of the author LiamElliott
    It really depends... If you are going to be offering other products in the same area then for sure keeping the brand centralized would probably be beneficial. You could also have an umbrella site with links to all of the sales pages of your products.

    In my opinion, the umbrella site method allows for more expansion in the future. The question is, do you want to expand sometime in the future?
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